Job Title
Marketing & Public Relations Director
Location
Kanagawa, Japan
Workplace Type
Hybrid / Flexible Working Arrangement
Working Hours
Flexible Working Hours (No Core Time)
Standard Working Hours: 8 hours per day
Company Overview
A leading premium automotive retail and mobility organization is seeking an experienced Marketing & Public Relations Director to lead brand strategy, communications, digital marketing, and customer engagement initiatives across multiple luxury automotive brands. This executive-level position plays a critical role in strengthening brand value, driving customer acquisition and retention, and supporting overall business growth through integrated marketing and communications strategies.
Position Overview
The Marketing & Public Relations Director will oversee all marketing, branding, communications, public relations, and digital initiatives across the organization. The role combines strategic leadership with operational execution and requires close collaboration with executive leadership, retail operations, manufacturer partners, agencies, and cross-functional stakeholders.
The successful candidate will drive brand excellence, digital transformation, customer engagement, and organizational development while ensuring alignment with global brand standards and business objectives.
Key Responsibilities
Marketing Strategy & Leadership
Develop and execute annual and quarterly marketing and communications strategies.
Lead integrated marketing initiatives that support business growth and customer engagement objectives.
Ensure brand consistency and alignment across all business units, channels, and customer touchpoints.
Establish marketing KPIs and oversee performance measurement, reporting, and optimization.
Manage marketing budgets and ensure effective allocation of resources to maximize return on investment.
Build strategic partnerships and co-marketing opportunities with premium lifestyle and luxury brands.
Drive innovation and continuous improvement across marketing functions.
Brand Management
Oversee corporate branding, employer branding, and customer-facing brand initiatives.
Define and maintain corporate identity standards and brand guidelines.
Strengthen brand positioning as a premium, customer-focused, and innovative organization.
Ensure consistency of messaging and visual identity across all marketing and communication channels.
Marketing Operations
Plan and execute multi-channel marketing campaigns across traditional, digital, and experiential channels.
Drive customer acquisition, lead generation, customer retention, and loyalty initiatives.
Utilize CRM and customer data to develop targeted and personalized marketing programs.
Organize customer events, showroom experiences, and brand engagement activities.
Monitor industry trends and benchmark local and global best practices to improve marketing effectiveness.
Digital Marketing & Social Media
Lead digital marketing strategy across websites, social media, email marketing, and online advertising.
Oversee SEO, SEM, PPC, content marketing, and digital performance optimization initiatives.
Drive customer engagement through social media and emerging digital platforms.
Introduce innovative marketing approaches, including influencer collaborations, video content, and digital storytelling.
Support retail locations and business units in strengthening their digital presence.
Leverage analytics and customer insights to optimize campaign performance and customer experiences.
Communications & Public Relations
Develop and manage external and internal communication strategies.
Act as a key representative and spokesperson for corporate communications activities.
Build and maintain strong relationships with media, industry stakeholders, and external partners.
Manage public relations initiatives, press communications, and reputation management activities.
Create executive communications, corporate messaging, and internal engagement programs.
Support employer branding and talent attraction initiatives through strategic communications.
Organizational Leadership
Build, develop, and lead a high-performing marketing and communications team.
Establish clear goals, performance expectations, and development plans.
Foster a collaborative culture focused on innovation, accountability, and continuous learning.
Promote knowledge sharing and professional development within the team.
Ensure strong cross-functional collaboration across business units and leadership teams.
Required Qualifications
Minimum 5 years of experience in marketing, communications, or public relations within the automotive industry.
Proven success developing and executing brand, marketing, and communications strategies.
Strong experience in digital marketing, CRM-driven initiatives, and data-driven decision-making.
Experience managing agencies, external partners, and cross-functional stakeholder relationships.
Proficiency with CRM platforms, content management systems, analytics tools, and marketing technologies.
Demonstrated leadership experience managing and developing teams.
Native-level Japanese communication skills.
Preferred Qualifications
Experience leading marketing functions for premium, luxury, or consumer-focused brands.
Strong strategic planning and business management capabilities.
Hands-on experience executing integrated marketing campaigns.
Excellent storytelling, communication, and presentation skills.
Passion for premium customer experiences and brand excellence.
Business-level English communication skills.
Key Skills
Strategic Marketing Leadership
Brand Management
Public Relations & Corporate Communications
Digital Marketing & Social Media Strategy
CRM & Customer Lifecycle Marketing
Performance Marketing & Analytics
Media Relations
Event & Experiential Marketing
Team Leadership & Talent Development
Budget Management & ROI Optimization
Stakeholder Management
Employer Branding
Ideal Candidate Profile
Strategic thinker who can balance long-term vision with hands-on execution.
Data-driven marketer with strong commercial awareness.
Influential leader capable of aligning diverse stakeholders around common objectives.
Creative brand storyteller with exceptional communication skills.
Passionate about delivering premium customer experiences and strengthening brand equity.
Collaborative leader who promotes innovation, accountability, and continuous improvement.
What This Role Offers
Opportunity to lead marketing and communications for a portfolio of premium automotive brands.
Significant influence on brand strategy, customer engagement, and business growth initiatives.
Exposure to global brand standards and international best practices.
Leadership responsibility across marketing, communications, digital, and PR functions.
Opportunity to drive digital transformation and customer experience innovation within a premium consumer-focused environment.
Benefits
Flexible working hours with no core time.
Hybrid working environment.
Annual paid leave and company holidays.
Career development and leadership growth opportunities.
Exposure to premium global brands and international stakeholders.