Job Title
Marketing Assistant
Location
Tokyo, Japan
Workplace Type
On-site
Working Hours
9:00 – 18:00 (Flexible)
Company Overview
A globally recognized denim and fashion brand is seeking a creative and proactive Marketing Assistant to support local marketing activities, SNS operations, CRM initiatives, and brand events in Japan.The company is known for its strong craftsmanship heritage and iconic branding, with an established presence among fashion enthusiasts worldwide.As the business continues to expand in Japan, this role will support marketing initiatives that drive brand awareness, customer engagement, and retail traffic.
Key Responsibilities
Marketing Support
Support the execution of marketing initiatives to strengthen brand awareness, customer engagement, and retail traffic across Japan.
Work closely with internal teams, external agencies, and regional headquarters to ensure smooth implementation of local marketing activities.
Main Responsibilities
Support day-to-day SNS operations (Instagram, X, LINE, etc.).
Create and schedule social media content aligned with brand direction.
Utilize marketing tools and platforms for campaign and customer engagement activities.
Support CRM initiatives including customer communication, membership campaigns, and clienteling activities.
Assist in planning and executing events, pop-ups, store openings, and promotional campaigns.
Coordinate with stores regarding local marketing activities and campaign implementation.
Monitor social media trends, competitor activities, and market insights.
Prepare marketing reports, campaign recaps, and presentation materials.
Coordinate with vendors, influencers, media, and external partners when necessary.
Support translation and localization of marketing materials for the Japanese market.
Conduct regular online meetings with regional offices to ensure seamless implementation and communication.
Candidate Profile
Enjoys both creative work and operational coordination within a fast-paced fashion environment.
Passionate about fashion, culture, and branding.
Possesses strong communication and organizational skills.
Familiar with SNS trends and digital marketing.
Able to multitask and manage deadlines effectively.
Proactive, detail-oriented, and team-focused.
Requirements
1–2 years of experience in marketing, SNS operations, CRM, or related fields preferred.
Experience in fashion, retail, or lifestyle brands is a plus.
Basic understanding of digital marketing and social media platforms.
Experience using CRM or marketing tools is preferred.
Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Basic design skills (Canva, Photoshop, etc.) are a plus.
Experience supporting events or PR activities is an advantage.
Language Requirements
Japanese: Native or business level.
English: Business level preferred.
Mandarin Chinese is a plus.