About the company
This is an established international pet-care business helping improve the health and wellbeing of pets through science-led nutrition and trusted products. With a strong focus on customers, shoppers and category development, the organisation combines global expertise with an understanding of local markets.
The culture is collaborative, commercially minded and focused on effective execution. Employees work across Customer Development, Brand Marketing, Customer Service, Logistics and Finance, gaining broad exposure and the opportunity to influence meaningful business outcomes. The company offers an environment where analytical thinking, ownership and cross-functional teamwork are valued, making this an attractive opportunity for someone seeking to develop their career at the intersection of marketing, sales and retail performance.
What the job entails
As Pet & E-commerce Trade Marketing Specialist, you will connect commercial strategy with execution across pet shops, home centres, e-commerce and breeder channels. You will ensure that retail and customer plans are effectively implemented, using shopper, customer and category insights to improve visibility, product positioning and commercial performance.
Your responsibilities will include executing and tracking 7P strategies, leading customer and retail category development initiatives, analysing POS and shopper data, and evaluating promotion and campaign return on investment. You will create in-store and digital tools, contribute to planogram development, and support customer planning and business reporting.
You will also lead field execution by building store coverage and visit plans, tracking performance and coordinating with territory managers and external merchandising agencies. This role does not include direct line management, but it requires strong cross-functional leadership and regular collaboration with Sales, Marketing, Finance, Logistics and external partners. The role is based in Tokyo, with travel of up to 20%.
Key requirements
Bachelor’s degree or higher.
At least five years’ experience in Sales, Customer Development, Trade Marketing, Retail Marketing, Shopper Marketing, Category Management or Customer Marketing.
Experience in FMCG, ideally within pet care, household products, food and beverage, or a comparable consumer-focused industry.
Strong understanding of retail environments, customers, shoppers and product categories, with the ability to turn strategy into practical customer and retail actions.
Experience analysing POS, ID-POS, shopper, promotion and campaign performance data, including return on investment.
Practical planogram development skills and familiarity with relevant software.
Strong project management and cross-functional leadership capabilities.
Commercial and financial acumen, including experience with budget management, customer planning and forecasting.
Ability to identify execution barriers, develop solutions and track key performance indicators.
Confident communication skills for working with internal teams, customers, field teams and external agencies.
Business-level English and native-level Japanese.
Proficiency in Google Slides, Sheets and Docs, Microsoft PowerPoint, Excel and Word; experience with Intage SRI is advantageous.
A proactive, adaptable and analytical approach, with the ability to work effectively in a lean, collaborative team.