About the Company
Our client is an internationally recognized luxury fashion and goods company with a distinctive heritage, creative vision, and commitment to exceptional craftsmanship. Operating at the intersection of fashion, culture, and contemporary luxury, the organization combines global brand strategy with a deep understanding of the Japanese market.
The company offers a collaborative, international environment where cultural insight, trusted relationships, and thoughtful communication drive business success. Employees work closely with local teams, global headquarters, regional partners, media, creative talent, and external agencies. This is an opportunity to contribute to the continued growth and relevance of a prestigious luxury brand while working in a dynamic, highly visible, and creative setting.
What the Job Entails
As PR Manager, you will develop and execute strategic public relations and marketing communications initiatives that strengthen brand awareness and support sales traffic in Japan. You will manage product placements in line with global marketing plans and build lasting relationships with press, media, influencers, celebrities, key opinion leaders, and stylists.
Your responsibilities will include overseeing press releases and promotional materials, operating the showroom, managing samples and gifting orders, monitoring media coverage and competitor activity, and coordinating PR events across internal departments. You will liaise with headquarters and regional PR teams while supervising external agencies and media partners. The role also supports crisis and issue management, requiring sound judgment, proactive problem-solving, strong organization, and the ability to deliver high-quality work under tight deadlines and within budget.
Key Requirements
More than 10 years of experience in public relations and marketing communications.
Experience in luxury retail or the high-end fashion industry.
Established relationships with media, key opinion leaders, influencers, celebrities, and stylists.
Strong written and spoken English skills for effective international communication.
Deep understanding of global and Japanese cultural trends, fashion, media, and consumer behavior.
Experience developing and executing strategic PR plans supporting brand awareness and commercial objectives.
Experience managing product placements, showrooms, samples, gifting programs, press materials, and PR events.
Excellent planning, organization, prioritization, and budget management skills.
Proactive, solutions-oriented approach to complex or time-sensitive challenges.
Ability to manage multiple stakeholders, agencies, and projects while meeting tight deadlines.
Strong communication, negotiation, and judgment skills, including in crisis situations.
Collaborative team player who works effectively with local, regional, and global partners.