Job Title: Senior Manager, eCommerce
Location: Tokyo, Japan
Role Overview
This role is a senior-level position responsible for driving eCommerce performance for multiple global lifestyle brands within a digital-first organization.
The position focuses on achieving online revenue targets while enhancing the direct-to-consumer (.com) experience as a key brand touchpoint. It involves leading seasonal go-to-market (GTM) strategies, managing a team, and collaborating with cross-functional stakeholders across marketing, merchandising, technology, and customer experience.
The role also plays a critical part in shaping future digital capabilities, improving customer journeys, and identifying growth opportunities across digital channels.
Key Responsibilities
Team Leadership (Approx. 30%)
Lead, develop, and mentor a team of eCommerce professionals
Foster a collaborative and high-performing team culture
Support talent development through coaching, feedback, and career planning
Drive alignment and influence across cross-functional teams
Encourage innovation and forward-thinking strategies
eCommerce Performance Management (Approx. 30%)
Own and drive overall eCommerce performance with a strong customer-first approach
Define, track, and deliver key performance indicators (KPIs)
Lead the planning and execution of seasonal online strategies
Align stakeholders through structured planning processes
Optimize customer journeys, including personalization and segmentation initiatives
Manage long-term digital roadmaps and prioritize key projects
Lead cross-functional planning to improve website functionality and performance
Build business cases for digital enhancements to increase competitiveness and revenue
Go-To-Market Strategy (Approx. 20%)
Develop and execute seasonal GTM strategies in collaboration with key stakeholders
Work within agile frameworks to prioritize initiatives and deliverables
Optimize site performance through testing (e.g., conversion rate improvements, basket size, etc.)
Drive personalization strategies to enhance customer engagement
Lead testing and validation processes for new digital features and campaigns
Reporting & Insights (Approx. 20%)
Lead regular business reviews (weekly, monthly, quarterly)
Provide insights on performance trends, risks, and opportunities
Deliver post-campaign analysis and performance evaluations
Share key learnings and recommendations with internal stakeholders
Requirements
Education
Bachelor’s degree or equivalent experience preferred
Experience
5–8+ years of experience in eCommerce, digital business, or related fields
At least 2 years of team management experience
Strong background in project management and cross-functional collaboration
Experience in digital commerce environments, including website operations
Familiarity with customer journey mapping, personalization, and segmentation strategies
Experience working in agile environments is a plus
Skills & Competencies
Fluent in Japanese and business-level English
Strong leadership and people management skills
Solid understanding of eCommerce platforms, UX/UI, and digital marketing
Strong analytical and reporting capabilities
Ability to prioritize, manage resources, and anticipate challenges
Excellent communication and stakeholder management skills
Customer-centric mindset
Flexibility to travel when required
Work Environment & Benefits
Flexible remote work options
Flextime system with no fixed core hours
Collaborative, international work environment
Employee discounts on company products
Casual dress code
Retirement and insurance benefits
Holidays & Leave
Approximately 120+ annual holidays
Weekends and public holidays off
Paid leave, sick leave, and special leave
Year-end/New Year holidays
Maternity, childcare, and family care leave
Additional Notes
Secondary employment is not permitted