Position Title
On-Premise Area Sales Manager
Location
Japan
Employment Type
Full-time
Company Overview
A global premium beverage company is seeking an On-Premise Area Sales Manager to drive brand growth, distribution expansion, and customer engagement across hospitality and food & beverage channels. This role will focus on developing strategic relationships with bars, restaurants, hotels, and other on-premise accounts while strengthening brand visibility and market presence within the assigned territory.
Position Overview
The On-Premise Area Sales Manager will be responsible for securing new account acquisitions, expanding product distribution, increasing sales performance, and enhancing brand visibility across key on-premise channels. The role requires a commercially driven individual who can build strong customer relationships, execute activation programs, and identify opportunities to grow market share.
Candidates with strong leadership capabilities may also contribute to coaching and supporting junior sales team members.
Key Responsibilities
Account Development & Sales Growth
Identify, develop, and secure new business opportunities within bars, restaurants, hotels, and other hospitality venues.
Expand distribution and increase product listings across assigned accounts.
Develop account-specific growth plans to increase sales performance and market penetration.
Build and maintain long-term relationships with key customers and decision-makers.
Brand Visibility & Customer Activation
Drive brand visibility through menu placements, featured listings, and strategic outlet partnerships.
Identify and develop flagship accounts that enhance brand recognition and consumer awareness.
Implement customer engagement initiatives designed to increase product trial and consumption.
Ensure strong execution of brand standards across customer locations.
Promotions & Event Management
Plan and execute promotional campaigns, activations, and customer events.
Collaborate with customers to create programs that drive sales and consumer engagement.
Support product launches and brand-building initiatives within the territory.
In-Store Execution
Monitor and optimize point-of-sale materials, displays, and branded equipment placements.
Conduct regular outlet visits to ensure execution standards are maintained.
Take proactive actions to improve visibility, merchandising, and overall brand presence.
Territory & Performance Management
Develop and execute structured customer visit plans and activity schedules.
Monitor sales performance and identify opportunities for growth and improvement.
Prepare and submit regular activity, sales, and performance reports.
Manage travel and entertainment expenses in accordance with company policies.
Compliance & Brand Responsibility
Promote responsible consumption practices and ensure alignment with industry regulations.
Maintain compliance with company policies, commercial guidelines, and ethical standards.
Required Qualifications
Minimum 3–4 years of commercial sales experience within on-premise channels, hospitality, food & beverage, consumer goods, or related industries.
Proven experience managing customer relationships and driving sales growth.
Strong understanding of customer engagement and account development.
Experience working in a fast-paced, target-driven environment.
Proficiency in Microsoft Office applications.
Excellent communication and relationship-building skills.
Preferred Qualifications
Experience within the beverage, spirits, alcohol, hospitality, or premium consumer goods sectors.
Knowledge of the local on-premise market and customer landscape.
Experience in customer marketing, trade marketing, or brand activation.
Academic background in Business, Commerce, Marketing, or a related discipline.
Experience mentoring, coaching, or supporting sales team development.
Key Competencies
Strong commercial and entrepreneurial mindset.
Results-oriented with a focus on achieving sales targets and KPIs.
Excellent stakeholder management and influencing skills.
Strong customer relationship management capabilities.
Understanding of consumer behavior and market trends.
Proactive, hands-on, and self-motivated approach.
Ability to work independently while contributing effectively within a team environment.
Strong organizational and territory management skills.
Why Consider This Opportunity
Opportunity to represent a portfolio of internationally recognized premium beverage brands.
High-visibility role with direct impact on sales growth and market expansion.
Combination of strategic account development and hands-on commercial execution.
Dynamic environment with strong customer interaction across hospitality and lifestyle sectors.
Potential pathway into broader commercial leadership opportunities.