Job Title
Commercial Marketing Manager
Industry
Luxury Retail / Fashion & Accessories
Job Category
Marketing / Retail Marketing / Trade Marketing
Career Level
Manager
Location
Tokyo, Japan
Workplace Type
Hybrid
Employment Type
Full-time
Company Overview
A globally recognized luxury fashion brand is seeking a Commercial Marketing Manager to lead sales promotion, client engagement, and localized marketing initiatives. This role serves as a key connector between Retail, Marketing, E-commerce, CRM, and external partners, ensuring marketing activities drive measurable business performance and elevate the customer experience.
Position Overview
The Commercial Marketing Manager is responsible for driving retail sales and client engagement through strategic promotional campaigns, client events, and integrated marketing initiatives. This role combines strategic planning with hands-on execution, partnering closely with retail teams and key stakeholders to maximize revenue, customer acquisition, and customer loyalty.
What You'll Do
Sales Promotion Strategy & Execution
Develop and execute seasonal and product-focused promotional strategies.
Design and implement sales-driving initiatives to maximize retail performance.
Monitor and manage key performance indicators including Sales, UPT (Units Per Transaction), and Conversion Rate.
Identify opportunities to improve customer engagement and drive revenue growth.
Client Events & Department Store Partnerships
Plan and execute joint initiatives with department stores and VIP client programs.
Lead the development and execution of client events, trunk shows, and exclusive customer experiences.
Drive revenue growth from high-value and VIP customer segments.
Build strong relationships with key retail and business partners.
Marketing Planning & Campaign Integration
Localize and implement global marketing campaigns within the Japanese market.
Collaborate with PR, Digital, E-commerce, and CRM teams to deliver integrated marketing initiatives.
Support customer retention and engagement strategies through CRM and clienteling programs.
Ensure campaign execution aligns with business objectives and brand standards.
Hands-On Marketing & Event Execution
Coordinate advertising and promotional placements across department store marketing channels, including catalogs and direct mail.
Manage the development and production of retail marketing materials, including POP displays, digital signage, and event collateral.
Support on-site event operations and execution.
Adapt global creative assets and campaigns to meet local market requirements while maintaining brand consistency.
Cross-Functional Collaboration
Partner closely with Retail, PR, Digital, CRM, E-commerce, and regional stakeholders.
Ensure successful implementation of marketing initiatives at the store level.
Facilitate communication and alignment between local teams and global headquarters.
Drive execution excellence across all customer touchpoints.
Required Qualifications
Experience within luxury retail, premium retail, fashion, beauty, or related consumer industries.
Hands-on experience in sales promotion, event marketing, retail marketing, or commercial marketing.
Strong analytical skills with the ability to interpret business performance metrics.
Experience developing and executing customer engagement initiatives.
Excellent project management and stakeholder management capabilities.
Strong communication and collaboration skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
Experience working with department stores and VIP client programs.
Understanding of CRM and clienteling strategies.
Experience managing high-profile customer events and luxury experiences.
Exposure to omnichannel marketing and retail activation programs.
Experience working in international or matrix organizations.
Key Skills
Commercial Marketing
Retail Marketing
Sales Promotion
Event Marketing
Client Engagement
Clienteling
CRM
Luxury Retail
Campaign Management
Trade Marketing
Stakeholder Management
Performance Analysis
Cross-Functional Collaboration
Benefits
Employee discounts across multiple premium brands.
Internal mobility and career development opportunities.
Hybrid working arrangement with remote work flexibility.
Employee wellbeing and assistance programs.
Generous annual leave and company benefits package.
Ideal Candidate Profile
Commercially driven marketer with a strong understanding of luxury retail environments.
Comfortable balancing strategy development with hands-on execution.
Skilled at building relationships with retail partners, VIP clients, and cross-functional teams.
Data-driven and focused on delivering measurable business results.
Thrives in fast-paced environments and enjoys executing customer-facing initiatives.
Passionate about creating premium brand experiences that drive customer loyalty and sales.