Position: Japan Community Manager
Company: Global Performance Apparel Company
Location: Japan
Employment Type: Full-time
Overview
A globally recognized performance apparel company is seeking a Japan Community Manager to lead brand advocacy and community engagement initiatives across the local market. The organization is known for its focus on innovation, technical product design, and building meaningful connections within communities.
This role is responsible for strengthening brand presence by developing and executing a national community strategy, driving both awareness and long-term customer engagement. Working closely with local and regional leadership, you will play a key role in expanding market reach and deepening customer relationships.
Position Summary
The Japan Community Manager will lead the development and execution of integrated community and brand strategies, combining traditional marketing with grassroots initiatives. This role requires strong leadership, strategic thinking, and the ability to build authentic connections across diverse audiences.
Key Responsibilities
Community Strategy & Growth
Develop and execute national community strategy aligned with business objectives
Drive expansion in both new and existing markets
Build scalable community engagement frameworks
Stakeholder Collaboration
Partner with local and regional brand leadership to define strategic priorities
Align community initiatives with global brand direction
Collaborate with retail teams to ensure consistency across markets
Planning & Execution
Create and manage annual operating plans (AOP) for community initiatives
Develop and maintain an 18-month brand and community calendar
Execute integrated campaigns combining online and offline engagement
Community Programs & Activation
Oversee ambassador and community programs
Manage product seeding, events, and experiential marketing initiatives
Drive guest acquisition, retention, and traffic growth through community engagement
Team Leadership
Lead and develop store-level community teams
Foster a collaborative and high-performance team environment
Performance Tracking & Insights
Measure impact of community initiatives (awareness, engagement, traffic)
Analyze guest sentiment and campaign effectiveness
Provide actionable insights to optimize strategy
Qualifications
Required
Bachelor’s degree in Marketing, Business, or related field
Minimum 5+ years of experience in marketing or community-related roles
Strong relationship-building and stakeholder management skills
Proven ability to develop and execute strategic initiatives
Preferred
Experience within lifestyle, retail, or consumer brands
Strong presentation and influencing skills
Experience managing cross-functional teams in a matrix organization
Key Competencies
Strategic thinking with strong execution capability
Ability to influence and align stakeholders
Leadership and team development skills
Entrepreneurial mindset with a proactive approach
Strong communication and collaboration skills