Digital Marketing Manager

Location Tokyo
Job type Permanent
Salary 7,500,000
Reference 32875

【COMPANY OVERVIEW】

Leading consumer electronics brand looking for talented and ambitious Digital Marketing Manager to continue their strong online sales growth.

Plan, develop, implement and manage the company’s digital marketing strategy to promote the brand and its products enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

 Identify and evaluate new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, social media and display and search advertising.

Work closely with internal stakeholders including Trade Marketing, Brand Marketing to understand and align with our existing Marketing strategy and drive further online conversions through our retail partners.


【JOB RESPONSIBILITIES】

You will utilize your e-commerce and digital marketing skills, working with digital teams within our retailers. You will build your understanding of their business in order to create a framework for ongoing optimization of our retail partner websites.

  • Define Japan digital strategy, as an element of the overall marketing strategy and plan, follow up on execution in markets

  • Deploy digital maturity roadmap, KPIs and dashboard

  • Deploy digital 360 user journey, segmentation based on behavior signals, and implement user experience innovation to drive business goals

  • Application governance (social, web, analytics, rating and review, capability, etc.)

  • Participate in agency meetings. Ensure their deliverables are on-time, on-brief and within budget

  • Synergize digital agencies in market, with particular focus on remuneration model and value for money

  • In charge of digital budget management

  • Lead eCommerce marketing planning and joint business plan with strategic partners

  • Lead paid media transformation, improve media process and capability

  • Provide guidance on commercial launch and always-on digital campaigns .]

 

【WHY YOU SHOULD APPLY】

  • Strong growing brand, well-respected in the Japanese market.

  • Sell dynamic products suitable for Japanese consumers

  • Flex-time and remote working; company environment is work-life focused

  • Career development support (training and promotions)

【REQUIREMENTS】

  • Degree qualified: Marketing, business Digital Marketing or related area degree preferred

  • 5-7 years of experience in a digital marketing/e-commerce role.

  • Fluent in English (oral & written)

  • Extensive experience in digital marketing in social media, paid media, web user experience, digital campaign, consumer lifecycle management.

  • Experience in working with ecommerce key players such as Rakuten, Amazon, etc.

  • Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.

  • Ability to think in a creative and strategic way, but adept at delivering operationally.

  • Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.

  • Strong analytical skills and data-driven thinking.