Digital Marketing Specialist
Position Summary
This position will be responsible for leading digital marketing initiatives in Japan to increase brand awareness, generate qualified leads, and support business growth.
Key Responsibilities
Develop and execute digital marketing strategies and campaigns across the Japanese market.
Plan, implement, and optimize multi-channel digital campaigns, including email, websites, social media, and paid advertising, to achieve lead generation and business objectives.
Establish, monitor, and report on campaign KPIs and performance metrics.
Manage lead lifecycle processes and integrate front-end marketing activities with CRM and Salesforce systems.
Utilize marketing automation platforms to execute and optimize email marketing campaigns.
Manage and enhance the Japanese website to maximize visibility, engagement, and conversion.
Review and proofread digital content to ensure clarity, consistency, and high-quality communication.
Adapt and improve marketing templates while maintaining strong brand consistency.
Manage paid search, paid social, and social media channels, including Facebook, Instagram, LINE, and other relevant platforms.
Analyze campaign performance and recommend data-driven improvements.
Prepare weekly, monthly, quarterly, and annual digital marketing performance reports.
Collaborate closely with global marketing and digital teams to ensure alignment with overall business strategies.
Ensure all digital marketing activities comply with industry regulations and best practices.
Oversee digital creative development and coordinate with external agencies as needed.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 5 years of experience in digital marketing.
Hands-on experience managing social media platforms and digital campaigns.
Experience with HTML and website content management systems.
Proficiency with Salesforce or other CRM platforms.
Strong understanding of SEO, SEM, Google Analytics, and digital performance measurement.
Excellent written communication and copywriting skills in both Japanese and English.
Business-level spoken English and the ability to work effectively with global stakeholders.