Job Title
Director, Product Marketing & Commercial Strategy
Location
Japan
Employment Type
Full-Time
Company Overview
A global healthcare organization is seeking an experienced commercial and marketing leader to drive business growth, market expansion, and portfolio performance across Japan. This role will play a critical part in shaping market strategy, optimizing commercial performance, and strengthening market position within a dynamic healthcare environment.
Position Overview
Reporting into senior commercial leadership, this position will lead product marketing, commercial planning, pricing strategy, market intelligence, and demand generation initiatives. The role partners closely with local and international stakeholders to accelerate revenue growth, improve profitability, and maximize portfolio performance while leading and developing a high-performing marketing team.
Key Responsibilities
Commercial & Marketing Strategy
Develop and execute market-specific commercial and marketing strategies aligned with business objectives.
Drive sustainable revenue growth through effective portfolio planning and market expansion initiatives.
Define and implement go-to-market strategies for new and existing products.
Lead product positioning, messaging, and lifecycle management activities.
Demand Generation & Market Development
Design and execute multi-channel demand generation programs.
Support customer engagement through educational initiatives, conferences, workshops, and industry events.
Build relationships with industry experts and key opinion leaders to strengthen market presence.
Identify opportunities to increase customer adoption and market penetration.
Portfolio & Pricing Management
Optimize portfolio performance through strategic planning and business analysis.
Develop pricing frameworks, discount strategies, and commercial programs that support both growth and profitability objectives.
Evaluate product performance and recommend actions to maximize commercial outcomes.
Support business cases for product investments and market opportunities.
Market Intelligence & Business Insights
Gather and analyze customer, competitor, and market intelligence.
Utilize business metrics, KPIs, and market data to support strategic decision-making.
Monitor industry trends and emerging opportunities to maintain competitive advantage.
Translate market insights into actionable business recommendations.
Cross-Functional Leadership
Partner with Sales, Finance, Operations, Regulatory, Clinical, and Supply Chain teams to execute business initiatives.
Collaborate with regional and global stakeholders to ensure alignment with broader organizational strategies.
Support operational and commercial excellence through effective stakeholder management.
Facilitate communication and coordination across multiple business functions.
People Leadership
Lead, mentor, and develop marketing team members.
Foster a collaborative, performance-driven culture focused on continuous improvement.
Support talent development, succession planning, and capability building initiatives.
Establish clear goals and performance expectations for the team.
Governance & Compliance
Ensure all marketing and commercial activities comply with applicable regulations, internal policies, and industry standards.
Maintain adherence to brand governance requirements and ethical business practices.
Support risk management and compliance initiatives across marketing activities.
Required Qualifications
Minimum 7 years of experience in marketing, commercial strategy, or product management within healthcare, medical technology, life sciences, diagnostics, or related industries.
Previous leadership or people management experience.
Demonstrated success driving revenue growth, market expansion, and portfolio performance.
Strong experience working cross-functionally with commercial, operational, and financial stakeholders.
Analytical mindset with experience utilizing market data, business intelligence, and performance metrics.
Excellent communication, presentation, and stakeholder engagement skills.
Preferred Qualifications
Experience supporting healthcare provider, hospital, or clinical markets.
Background in product launches, portfolio optimization, and commercial strategy development.
Experience with digital marketing, educational programs, conferences, and customer engagement initiatives.
Experience working within multinational or matrix organizations.
Business-level English communication skills.
Knowledge of recurring-use healthcare products, consumables, or high-volume product portfolios.
Understanding of supply chain, manufacturing, and commercial operations.
Key Stakeholder Groups
Internal Stakeholders
Commercial & Sales Teams
Clinical Affairs & Education
Regulatory & Quality Functions
Supply Chain & Operations
Finance
Customer Service
Human Resources
Regional & Global Leadership Teams
External Stakeholders
Healthcare Providers
Hospital Networks and Healthcare Organizations
Industry Experts and Opinion Leaders
Professional Associations
Marketing, Research, and Event Partners
Travel Requirements
Domestic travel throughout Japan for customer meetings, industry events, and business development activities.
International travel to support collaboration with regional and global teams.
Ideal Candidate Profile
Strategic marketing leader with strong commercial acumen.
Proven ability to drive business growth through data-driven decision-making.
Skilled at influencing cross-functional stakeholders in complex organizations.
Experienced in balancing strategic planning with hands-on execution.
Passionate about developing teams and delivering measurable business results.