Position: Marketing Manager
Company: Global Hospitality Company
Location: Tokyo, Japan
Employment Type: Full-time
Overview
A global hospitality brand is launching a new flagship hotel in Tokyo and is seeking a Marketing Manager to drive brand presence across digital platforms, partnerships, and campaigns. The organization is known for its commitment to sustainability, design, and community, redefining modern luxury hospitality.
This role offers the opportunity to be part of a high-profile opening and contribute to building a brand that blends culture, lifestyle, and purpose.
Position Summary
The Marketing Manager will work closely with the Director of Marketing to develop and execute integrated marketing strategies. The role covers digital campaigns, brand collaborations, influencer engagement, and food & beverage programming, with a strong focus on local relevance and global brand alignment.
Key Responsibilities
Partnership & Brand Activations
Develop and manage collaborations with local creatives, brands, and cultural institutions
Execute brand activations aligned with sustainability and community values
Manage timelines, budgets, assets, and reporting for campaigns
Digital & Social Media
Manage digital presence across social platforms (planning, publishing, analysis)
Ensure consistent brand voice and storytelling aligned with local market
Drive culturally relevant and engaging content strategies
Talent & Influencer (KOL) Relations
Identify and manage relationships with influencers, creators, and partners
Support negotiations and execution of collaborations and experiences
Coordinate content production and on-site activations
Food & Beverage Marketing
Collaborate with culinary and bar teams to promote F&B concepts
Develop marketing strategies for menus, events, and partnerships
Drive local engagement through F&B activations and storytelling
Campaign Management
Support execution of multi-channel campaigns across PR, digital, and experiential
Coordinate with internal teams, agencies, and global stakeholders
Ensure alignment with brand standards and local nuances
Performance Tracking & Reporting
Monitor KPIs such as engagement, traffic, and campaign performance
Provide insights and recommendations to optimize marketing impact
Brand Stewardship
Ensure consistent brand storytelling across all touchpoints
Act as a brand ambassador internally and externally
Maintain alignment with brand pillars of sustainability and luxury
Qualifications
Required
Fluent in Japanese and English (written and spoken)
2+ years of experience in marketing, communications, or brand roles
Experience in hospitality or luxury lifestyle industries
Strong understanding of digital marketing, content strategy, and social platforms
Preferred
Experience managing influencers, creators, and agency partners
Strong cultural awareness of fashion, art, design, and lifestyle trends
Highly organized with the ability to manage multiple projects
Ideal Candidate Profile
Creative and culturally aware with strong storytelling ability
Passionate about sustainability, design, and hospitality
Collaborative mindset with strong execution skills in fast-paced environments
Why Join
Be part of a globally recognized hospitality brand entering the Japan market
Work in a creative, design-led, and purpose-driven environment
Collaborate with diverse teams and industry-leading partners
Access career development and global growth opportunities