Marketing & Communications Manager

Location Tokyo
Discipline Marketing, Sales
Job type Permanent
Salary Negotiable
Reference 59040
Position: Marketing & Communications Manager – Japan
Company: Confidential Global Textile & Fashion Organization
Location: Tokyo, Japan
Employment Type: Full-time
Overview

A global organization within the fashion, textile, and lifestyle industry is seeking a Marketing & Communications Manager to lead local marketing and communications activities across the Japan market.

This role combines strategic planning with hands-on campaign execution across both B2B and consumer-facing initiatives. The position works closely with regional and global teams while managing relationships with brand partners, media, agencies, and external stakeholders.

Position Summary

The Marketing & Communications Manager will oversee the planning, execution, and evaluation of integrated marketing and communications activities in Japan. The role includes campaign management, PR, social media, event activation, stakeholder engagement, and team leadership responsibilities.

The successful candidate will play a key role in strengthening brand positioning, executing global campaigns locally, and driving engagement across fashion, retail, and lifestyle sectors.

Key Responsibilities
Marketing Strategy & Planning

  • Develop and execute local marketing and communications plans aligned with global strategies

  • Support implementation of both trade-facing and consumer-facing campaigns

  • Collaborate with regional leadership and global teams on campaign rollouts and local market initiatives

  • Generate and propose new marketing concepts, activations, and partnership opportunities

Campaign Execution & Brand Activation

  • Manage execution of integrated marketing projects across online and offline channels

  • Support promotional initiatives with retail partners, brands, designers, institutions, and media stakeholders

  • Coordinate events, advertising campaigns, social media activities, influencer collaborations, trade shows, and retail activations

  • Produce campaign collateral, presentations, and supporting documentation

Partnership & Stakeholder Management

  • Develop and maintain relationships with key brand and retail partners

  • Coordinate with agencies, vendors, media, and external suppliers

  • Support business development activities through marketing proposals and activation planning

  • Ensure consistent communication and alignment across stakeholders

PR & Communications

  • Lead PR and communications initiatives across trade and consumer channels

  • Manage digital communications, social media activities, and media outreach

  • Expand and strengthen media relationships within Japan

  • Ensure brand consistency across all communications and marketing materials

Project & Budget Management

  • Oversee project administration, scheduling, budgeting, and reporting

  • Manage vendor contracts, campaign timelines, and milestone tracking

  • Maintain project data and documentation within internal systems

  • Define and report campaign KPIs, measurement, and evaluation metrics

Team Collaboration & Leadership

  • Manage and support local marketing coordination staff

  • Work closely with regional and global marketing teams

  • Collaborate cross-functionally with internal stakeholders across multiple markets

Qualifications
Required

  • Minimum 5 years of campaign planning and execution experience

  • Experience within fashion, apparel, textile, sports, outdoor, or lifestyle industries preferred

  • Demonstrated project or event management experience

  • Staff management experience

  • Native-level Japanese communication ability

  • Strong English communication skills (written and verbal)

  • Strong understanding of marketing strategy and communications practices

  • Experience managing multiple projects and deadlines simultaneously

  • Strong organizational and stakeholder management skills

  • Strong digital literacy and understanding of social media ecosystems

Preferred

  • Experience working within foreign or multinational organizations

  • Experience managing social media campaigns and agencies

  • Background in fashion-related industries highly preferred

  • Education in marketing, communications, PR, or related fields advantageous

Ideal Profile

  • Hands-on and proactive working style

  • Strong attention to detail and project ownership

  • Collaborative team player comfortable working across cultures

  • Creative thinker with strong execution ability

  • Comfortable operating in fast-paced, deadline-driven environments

Key Stakeholders

  • Regional leadership teams

  • Global marketing and communications teams

  • Brand and retail partners

  • Media and agency partners

  • External vendors and event partners

Career Path

  • Opportunity to expand into regional marketing leadership responsibilities

  • Exposure to global campaign management and international brand strategy

  • Potential progression into broader APAC communications or brand management roles