About the company
This is a leading international spirits business with a premium portfolio and a strong presence in Japan. The company is focused on building long-term brand equity, driving sustainable growth, and delivering world-class marketing execution across local and global markets.
Its culture values strategic thinking, accountability, collaboration, and high standards in both creativity and commercial performance. Teams are expected to work closely across functions and regions, balancing global brand consistency with sharp local market adaptation. The organization places importance on consumer insight, disciplined planning, and continuous improvement, while empowering leaders to take ownership of their categories and make a measurable business impact.
What the job entails
The Marketing Manager will serve as the category owner for Whiskey & Rum in Japan, defining the medium- and long-term strategy for the portfolio and leading the innovation roadmap. This person will own category performance across net sales, profit, market share, and brand equity, while shaping portfolio roles, pricing architecture, and annual investment allocation.
The role combines leadership and hands-on execution. It includes managing and coaching two Brand Managers, approving brand strategies and annual plans, and supporting high-priority campaigns and cross-functional problem solving. The Marketing Manager will also lead planning and governance, oversee agency execution, collaborate closely with global and regional teams, and partner with Sales, Finance, Channel & Customer Marketing, and SCM to ensure strong commercial alignment and high-quality delivery.
Key requirements / What we look for
7–12 years of progressive experience in brand or category management in FMCG, beverages, luxury, or related sectors
Strong experience leading integrated 360° campaigns and portfolio strategy
Solid financial acumen in pricing, mix, margin, forecasting, and business casing
Strong analytical skills and familiarity with market and consumer data platforms
Proven agency leadership and creative judgment
Native-level Japanese and business-level English
Demonstrated people leadership with the ability to stay hands-on when needed