Job Title
PR & Marketing Manager
Industry
Luxury Retail / Fashion & Accessories
Job Category
Marketing & Communications
Career Level
Manager
Location
Tokyo, Japan
Workplace Type
Hybrid
Employment Type
Full-time
Company Overview
A globally recognized luxury fashion and lifestyle brand is seeking a PR & Marketing Manager to lead integrated communications and marketing activities in the Japanese market. This position combines strategic public relations leadership with commercial marketing initiatives, driving brand visibility, customer engagement, and business performance through close collaboration with retail, digital, CRM, and events teams.
Position Overview
The PR & Marketing Manager will lead integrated marketing initiatives with a strong focus on public relations. The role is responsible for increasing brand awareness, strengthening market positioning, and converting brand exposure into measurable commercial results. Working cross-functionally with multiple stakeholders, the successful candidate will optimize customer journeys and contribute directly to revenue growth.
Key Responsibilities
PR Strategy Planning & Execution
Build and maintain strong relationships with media partners and key industry stakeholders.
Drive earned media coverage and strengthen brand positioning in the local market.
Develop and execute influencer, celebrity, and talent partnership strategies.
Ensure consistency of brand messaging across all communication channels.
Manage media outreach, press opportunities, and communication initiatives.
Marketing Strategy Development & Activation
Design and optimize customer journeys from awareness through purchase.
Develop annual and seasonal marketing plans aligned with business objectives.
Adapt and localize global marketing initiatives for the Japanese market.
Plan and execute campaigns focused on customer acquisition, traffic generation, and sales growth.
Identify opportunities to increase brand visibility and customer engagement.
Cross-Functional Collaboration & Campaign Execution
Partner closely with Digital, CRM, Retail, and Events teams to deliver integrated campaigns.
Ensure consistent messaging and execution across all customer touchpoints.
Coordinate external agencies and vendors to ensure project delivery and quality standards.
Facilitate communication between local and regional stakeholders.
Retail Collaboration & Revenue Generation
Work closely with retail teams to increase store traffic and conversion rates.
Develop and execute in-store events, activations, and client engagement initiatives.
Gather and utilize retail feedback to improve campaign effectiveness.
Drive initiatives that directly support commercial objectives and customer acquisition.
Performance Management & Optimization
Define, monitor, and report on key performance indicators including brand awareness, traffic, engagement, and sales performance.
Analyze campaign effectiveness and provide recommendations based on ROI and business impact.
Continuously optimize marketing and PR activities to maximize performance across channels.
Required Qualifications
Proven hands-on experience in Public Relations.
Experience working within luxury, premium, fashion, beauty, or lifestyle brands.
Demonstrated success in planning and executing integrated marketing initiatives.
Strong understanding of media relations, influencer marketing, and brand communications.
Experience managing agencies and external partners.
Strong analytical and commercial mindset with the ability to connect brand-building activities to business results.
Excellent stakeholder management and communication skills.
Native-level Japanese and business-level English proficiency.
Preferred Qualifications
Experience managing integrated omnichannel marketing campaigns.
Background in luxury retail, fashion, accessories, beauty, or premium consumer brands.
Experience collaborating closely with retail and customer engagement teams.
Knowledge of CRM, digital marketing, and customer lifecycle strategies.
Key Skills
Public Relations
Brand Communications
Media Relations
Influencer Marketing
Marketing Strategy
Luxury Brand Marketing
Campaign Management
Retail Marketing
Customer Journey Development
Stakeholder Management
Agency Management
Performance Analysis
ROI Optimization
Ideal Candidate Profile
Strategic yet hands-on marketing professional with strong PR expertise.
Commercially minded and able to translate brand awareness into business results.
Strong relationship builder with media, influencers, agencies, and internal stakeholders.
Comfortable operating in a fast-paced luxury brand environment.
Data-driven decision maker with a strong understanding of customer engagement and brand performance.
Collaborative leader who thrives in cross-functional environments.