Position: Product Marketing Specialist
Company: Global Life Sciences Company
Location: Tokyo, Japan
Employment Type: Full-time
Overview
A global leader in the life sciences sector is seeking a Product Marketing Specialist to support marketing initiatives in Japan. The organization operates as part of a large international group focused on advancing healthcare innovation, partnering with customers across research, biopharma, and advanced therapies.
This role is based in Tokyo and works closely with local, regional (APAC), and global teams to drive marketing strategy and execution.
Position Summary
The Product Marketing Specialist will be responsible for planning and executing integrated marketing campaigns, supporting product launches, and driving demand generation. The role requires strong collaboration across teams, data-driven decision-making, and the ability to localize global strategies for the Japanese market.
Key Responsibilities
Marketing Strategy & Campaign Execution
Plan and execute integrated marketing campaigns aligned with regional and global strategies
Define and track KPIs (lead generation, pipeline impact, revenue contribution)
Optimize campaign performance based on data insights
Go-to-Market & Product Support
Adapt global go-to-market strategies for the local market
Support new product launches and growth of existing product portfolios
Develop localized messaging and campaign strategies
Market Research & Customer Insights
Conduct market research and customer analysis
Translate insights into value propositions and positioning
Represent the voice of the local customer in global discussions
Lead Management & CRM
Manage and qualify inbound leads using structured frameworks (e.g., BANT)
Ensure accurate CRM tracking and effective handover to sales teams
Improve lead quality and conversion rates
Brand & Compliance
Ensure alignment with global brand guidelines across all activities
Maintain compliance with internal policies and regulatory standards
Digital Marketing & Tools
Utilize marketing automation and CRM tools for demand generation
Support lead nurturing and campaign performance tracking
Qualifications
Required
Bachelor’s degree or higher in a life sciences-related field
Understanding of pharmaceutical markets (e.g., generics, biosimilars)
Strong communication and stakeholder management skills
Business-level English for global collaboration
Preferred
3+ years of product marketing experience
5+ years of overall experience in the life sciences industry
Experience with life science or bioprocess-related products
Background in lead generation and campaign execution
Experience in digital marketing or marketing communications
Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Ideal Candidate
Data-driven marketer with strong analytical thinking
Ability to collaborate across global and cross-functional teams
Strong communication skills with customer-centric mindset
Proactive and adaptable in a fast-paced environment
Detail-oriented with strong execution capability