Position Title
Marketing Executive
Company
International Consumer Products Company
Employment Type
Full-time
Location
Tokyo, Japan
Salary
Competitive salary package
Final compensation and start date to be discussed based on experience
About the Company
International company operating within a fast-growing consumer and hobby products market
Diverse B2C product portfolio with strong global brand presence
Dynamic and multicultural working environment
Opportunity to join a growing business within an exciting enthusiast-driven industry
Why Join
Strong opportunity for career growth within a growing company
Exposure to international teams and global collaboration
Friendly and multicultural workplace environment
Opportunity to work across both traditional and digital marketing initiatives
Broad involvement across product development, promotions, CRM, and launch campaigns
Role Overview
Support marketing activities across product launches, market analysis, CRM, promotions, and digital campaigns
Work closely with international teams, distributors, and internal departments to drive brand growth and customer engagement
Contribute to both strategic planning and hands-on campaign execution across multiple channels
Key Responsibilities
Conduct qualitative and quantitative market research
Perform competitor analysis and sales analysis
Prepare business and marketing performance reports
Manage CRM activities including customer data analysis and marketing initiatives
Communicate and coordinate with international offices and global stakeholders
Identify and develop new product ideas and opportunities
Support licensing negotiations and contract preparation
Create promotional and marketing materials
Coordinate website updates, digital campaigns, and social media activities
Manage Direct Launch projects and related operations
Support launch campaigns including TV commercials, PR activities, media buying, and online/offline promotions
Assist sales teams with new channel development and distributor coordination
Collaborate with editorial, production, and distribution teams across company activities
Proactively suggest improvements related to products, marketing activities, and operational processes
Required Qualifications
Minimum 2+ years of experience in marketing or related business functions
Experience in digital marketing or promotional activities preferred
Experience working in an international environment is a plus
Strong analytical and organizational skills
Excellent multitasking and communication abilities
Proficiency in Microsoft Excel and digital tools
Ability to work effectively under pressure in a multicultural environment
Positive, proactive, and adaptable mindset with willingness to learn and grow
Language Requirements
Native-level Japanese
Fluent English
French language skills are a plus
Ideal Candidate Profile
Dynamic and creative personality
Able to work independently while collaborating cross-functionally
Comfortable managing multiple projects simultaneously
Interested in consumer products, entertainment, or hobby-related industries
Strong attention to detail with a hands-on working style