Job Title
Social Media Specialist
Location
Japan
Workplace Type
Hybrid / On-site
Company Overview
A global consumer-focused organization is seeking a creative and trend-savvy Social Media Specialist to strengthen its digital presence and online community engagement. This role will focus on social media strategy, content creation, community management, and brand storytelling across multiple platforms, with particular emphasis on Instagram and visually driven content.
Position Overview
The Social Media Specialist will be responsible for planning, creating, publishing, and optimizing social media content that strengthens brand awareness, drives engagement, and fosters meaningful connections with target audiences. Working closely with marketing, creative, communications, and production teams, this role will support integrated campaigns, event promotion, and digital storytelling initiatives while ensuring brand consistency across all channels.
Key Responsibilities
Develop and execute social media strategies aligned with overall marketing and brand objectives.
Manage day-to-day social media operations, including content planning, publishing, monitoring, and community engagement.
Create compelling content across multiple formats, including posts, Reels, Stories, live content, videos, graphics, and written copy.
Maintain and manage a strategic content calendar to ensure consistent and timely communication across platforms.
Collaborate with internal stakeholders, designers, content creators, and production teams to develop engaging multimedia content.
Support social media promotion for events, campaigns, product launches, and brand initiatives.
Write engaging captions and social media copy that reflect the brand voice and resonate with target audiences.
Monitor audience engagement and community interactions, ensuring a positive customer experience across social channels.
Analyze performance metrics and provide data-driven recommendations to improve content effectiveness and audience growth.
Research industry trends, platform updates, consumer behavior, and competitor activities to identify new opportunities.
Support the execution and optimization of sponsored content and social media advertising initiatives.
Build relationships with influencers, creators, industry professionals, and community members to strengthen brand visibility.
Maintain brand consistency across all social media channels, ensuring alignment with marketing and creative guidelines.
Handle confidential information appropriately while protecting brand reputation and integrity.
Required Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Proven experience managing and growing branded social media accounts, particularly Instagram.
Strong content creation, copywriting, and storytelling capabilities.
Deep understanding of Japanese social media culture, digital trends, and online community engagement.
Experience creating and editing social media content using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Experience monitoring social media performance metrics and translating insights into actionable improvements.
Knowledge of audience targeting, engagement strategies, and social media optimization techniques.
Native-level Japanese communication skills.
Preferred Qualifications
Experience planning and managing Meta advertising campaigns, including Instagram and Facebook Ads.
Understanding of how paid social strategies support organic audience growth and community engagement.
Experience executing high-performing campaigns utilizing Reels, Stories, carousel content, influencer partnerships, and creator collaborations.
Previous experience supporting lifestyle, beauty, fashion, hospitality, wellness, or other visually driven consumer brands.
Business-level English communication skills.
Key Skills
Social Media Strategy
Content Creation & Storytelling
Instagram Growth & Community Building
Copywriting & Brand Communications
Social Media Analytics & Performance Optimization
Influencer & Creator Collaboration
Digital Campaign Management
Audience Engagement & Community Management
Visual Content Production
Cross-Functional Stakeholder Collaboration
Ideal Candidate Profile
Passionate about social media trends, digital culture, and emerging content formats.
Creative thinker with strong visual storytelling instincts.
Data-driven mindset capable of balancing creativity with performance optimization.
Comfortable working in a fast-paced, collaborative environment.
Highly organized and proactive, with strong attention to detail.
Motivated to build meaningful brand communities and enhance customer engagement through authentic digital experiences.
What This Role Offers
Opportunity to shape the social media presence of a well-established consumer brand.
Hands-on involvement in creative campaigns, events, and digital storytelling initiatives.
Exposure to cross-functional collaboration across marketing, creative, communications, and production teams.
Opportunity to work with modern content formats, social platforms, and emerging digital trends.
A dynamic environment that encourages creativity, innovation, and continuous learning.