Product Marketing Specialist

勤務地 東京都
業界・業種 マーケティング
契約タイプ Permanent
給料 経験に基づき交渉可
参照番号 39490


Skin care product maker 



  • Market and Competitive Analysis: Conduct thorough market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.

  • Product Positioning and Messaging: Develop compelling positioning and messaging that clearly articulates the unique value proposition of our products to target audiences.

  • Sales Enablement: Create and maintain sales collateral, including pitch decks, datasheets, FAQs, and case studies, to support the sales team in effectively communicating the product's benefits to customers.

  • Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans for product launches and promotions, ensuring alignment with overall business objectives.

  • Performance Tracking: Monitor and analyze product marketing performance metrics, providing regular reports on the effectiveness of marketing strategies and campaigns.

  • Customer Insights: Gather feedback from customers and the sales team to inform product development and marketing strategies, ensuring our products meet and exceed customer expectations.

  • Market Trends: Stay informed on industry trends and best practices in product marketing, continuously seeking innovative ways to enhance our marketing efforts.



  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • At least 2-3 years of experience in product marketing, marketing communications, or a similar role.

  • Strong understanding of marketing principles, sales enablement strategies, and the product development process.

  • Excellent verbal and written communication skills, with the ability to create clear, concise, and compelling marketing content.

  • Ability to work effectively in a fast-paced, cross-functional team environment.

  • Detail-oriented with strong analytical skills and a data-driven approach to decision-making.

  • Creative thinker with a passion for innovation and a customer-centric mindset.