Brand & Communication Manager

勤務地 東京都
業界・業種 マーケティング
契約タイプ Permanent
給料
参照番号 39576

【COMPANY OVERVIEW】

European luxury car brand

 

【JOB RESPONSIBILITIES】

  • Responsible for prioritized orchestration of all Communication marketing topics (marketing plan incl. budget allocation) to achieve the brand & sales targets as brand function

  • Responsible the Brand & Communication Marketing communication strategy.

  • Responsible for the Campaign development

  • Develops jointly with the Brand communication and Performance Steering manager annual digital communication strategy aligned with marketing strategy incl. annual, quarterly and monthly

    digital communication and social media plans.

  • Handles Product Launch coordination, Overviews holistically the communication campaign

    management

  • Handles holistic Campaign management from Briefing, Agency Exchanges, Implementation, Media buying

  • Monitors the NSC Campaign Asset Creation/Development (NSC, Retail) , develops all creative and coordinates content related to Car brand Japan website and social media.

  • Ensures that all communication is aligned with the the Car brand 

  • Conducts effective media buying with the allocated budget. Jointly with the Brand

  • Leads agencies (media and creative agency).

  • Correspond with AG for major model, campaign, project rollouts to ensure local needs are reflected.

  • Communicate on marketing campaigns to dealers.

  • Manage production and media budget

 

【REQUIREMENTS】

  • University degree

  • Work experience, Leadership experience

  • At least 5 years Marketing activities, campaign management

  • General marketing knowledge

  • Knowledge of updated Digital innovations, new digital formats

  • Excellent communication and organizing skills

  • Fluent English and Japanese

  • Understanding of the company and its brand.

  • MS office (Excel, Word, PowerPoint, Access