Summary
This new position will be responsible for championing growth of a popular beverage portfolio, including development and successful execution of all marketing programs. Working in collaboration with the Marketing Manager, your role will create brand enthusiasm across Japan, aligning with Global & Regional stakeholders, working closely with the Sales Manager and teams as well as distribution partners.
Responsibilities
Own the company portfolio - from strategic planning through to execution and delivery of portfolio growth
Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager
Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market
Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc
Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals
Analysis on the range of financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting
Be an advocate and ambassador for brand knowledge and best in class adoption
Play active role with Distributor Partners - particularly in the education, need for excellence in execution and portfolio performance review with Distributor Partners, Field Sales staff and Commercial Teams
Required Experience & Education
College/University (Bachelors or Equivalent) qualification
Min 8 years’ experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields
Experience with Digital Media & E-Commerce
Proven track record of building brands/ portfolio(s)
Fluency in Japanese and English
Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level