Brand Manager

勤務地 東京都
業界・業種 マーケティング, 営業
契約タイプ Permanent
給料 Negotiatable
参照番号 36707


This new position will be responsible for championing growth of a popular beverage portfolio, including development and successful execution of all marketing programs. Working in collaboration with the Marketing Manager, your role will create brand enthusiasm across Japan, aligning with Global & Regional stakeholders, working closely with the Sales Manager and teams as well as distribution partners.


  • Own the company portfolio - from strategic planning through to execution and delivery of portfolio growth

  • Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager

  • Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market

  • Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc

  • Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals

  • Analysis on the range of financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting

  • Be an advocate and ambassador for brand knowledge and best in class adoption

  • Play active role with Distributor Partners - particularly in the education, need for excellence in execution and portfolio performance review with Distributor Partners, Field Sales staff and Commercial Teams

Required Experience & Education

  • College/University (Bachelors or Equivalent) qualification

  • Min 8 years’ experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields

  • Experience with Digital Media & E-Commerce

  • Proven track record of building brands/ portfolio(s)

  • Fluency in Japanese and English

  • Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level