Summary
This new position will be responsible for championing growth of a popular beverage portfolio, including development and successful execution of all marketing programs. Working in collaboration with the Marketing Manager, your role will create brand enthusiasm across Japan, aligning with Global & Regional stakeholders, working closely with the Sales Manager and teams as well as distribution partners.
Responsibilities
Brands Strategy and Planning
Own the company portfolio - from strategic planning through to execution and delivery of portfolio growth
Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager
Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market
Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases
Brand Execution and Analysis
Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc
Partner closely with Distributor, Commercial Teams and Trade Marketing Specialist for effective channel & customer programs across Off Premise, On Premise and E-Commerce
Partner closely with Insights Analyst to track and measure key brand and business metrics
Partner closely with IMC Manager for effective communication/media plan and its implementation
Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals
Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field-based brand building activities
Financial Management
Analysis on the range of financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting
Manage assigned brands P&L’s (including A&P tracking and reporting, discount and trading terms management)
Prepare sales forecasts and associated reporting
Capability & Culture Building
Be an advocate and ambassador for brand knowledge and best in class adoption
Play active role with Distributor Partners - particularly in the education, need for excellence in execution and portfolio performance review with Distributor Partners, Field Sales staff and Commercial Teams
Required Experience & Education
College/University (Bachelors or Equivalent) qualification
Min 8 years’ experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields
Experience with Digital Media & E-Commerce
Proven track record of building brands/ portfolio(s)
Natural collaborator & cross functional leader
Fluency in Japanese and English
Organized, self-motivated with initiative to work autonomously
Strong project management skills, time management and ability to work with tight deadlines
Excellent communication skills
Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level