Digital & Ecommerce Marketing Specialist

勤務地 東京都
業界・業種 マーケティング
契約タイプ Permanent
給料 Negotiatable
参照番号 37346

 【COMPANY OVERVIEW】

German haircare product company

 

【JOB RESPONSIBILITIES】

  • Aligned with Global Digital / e-commerce strategy, develop localized e-commerce / Digital sales/marketing strategies and plans for Japan and lead respective execution.

  • Define, implement, and optimize assortment, content and promotional strategies for E-Commerce business (primarily on Amazon), in close collaboration with sales team.

  • Develop strategy for new E-commerce plat form business and rollout.

  • Optimize E-Commerce product display pages and craft digital marketing tactics that drive brand awareness, traffic, and conversion.

  • Leverage data & analytics to improve the customer experience and ensure KPIs are being met.

 

【REQUIREMENTS】

  • 5+ years of e-commerce / digital marketing experiences include BtoB, BtoBtoC and/or DtoC

  • Experience with and sound understanding of path to purchase segmentation, digital landscape, owned and paid media.

  • Strong understanding of scheme of digital marketing, e-commerce, and web analytics.

  • Agile, entrepreneurial, collaborative and metrics-focused.

  • Strong interpersonal and relationship-building skills.

  • Native level in Japanese & business level English