【COMPANY OVERVIEW】
German haircare product company
【JOB RESPONSIBILITIES】
Aligned with Global Digital / e-commerce strategy, develop localized e-commerce / Digital sales/marketing strategies and plans for Japan and lead respective execution.
Define, implement, and optimize assortment, content and promotional strategies for E-Commerce business (primarily on Amazon), in close collaboration with sales team.
Develop strategy for new E-commerce plat form business and rollout.
Optimize E-Commerce product display pages and craft digital marketing tactics that drive brand awareness, traffic, and conversion.
Leverage data & analytics to improve the customer experience and ensure KPIs are being met.
【REQUIREMENTS】
5+ years of e-commerce / digital marketing experiences include BtoB, BtoBtoC and/or DtoC
Experience with and sound understanding of path to purchase segmentation, digital landscape, owned and paid media.
Strong understanding of scheme of digital marketing, e-commerce, and web analytics.
Agile, entrepreneurial, collaborative and metrics-focused.
Strong interpersonal and relationship-building skills.
Native level in Japanese & business level English