Digital Communication Manager

Position: Digital Communication Manager

Location: Tokyo, Japan

About the Company

This global beauty and skincare group is known for its commitment to natural ingredients, sustainability, and innovation. Employees work together to create meaningful customer experiences inspired by nature and craftsmanship. The company values collaboration, creativity, and continuous improvement while offering an inclusive and dynamic work environment. Staff well-being and professional development are top priorities, supported through learning programs, career growth opportunities, and a variety of employee benefits.

Position Overview

The Digital Communication Manager will develop and execute strategies to enhance brand awareness, strengthen customer engagement, and drive new customer acquisition through digital platforms. This role involves leading digital advertising initiatives, managing social media channels, optimizing content for cost efficiency, and supporting team and budget management.

Key Responsibilities

1. Digital Advertising and Social Media (Approx. 50%)

• Plan, manage, and execute digital marketing campaigns across multiple platforms.

• Oversee social media management (including LINE and other paid/owned channels).

• Handle performance media such as SEM, affiliate, and display advertising.

• Monitor and report on campaign performance to ensure cost-effectiveness.

• Collaborate with internal teams and external agencies to improve efficiency and creative impact.

• Lead content planning and production for digital promotions.

2. Digital Communication Strategy (Approx. 30%)

• Design and implement digital campaigns across social media platforms (Instagram, Facebook, X/Twitter, etc.).

• Develop interactive tools such as chatbots and online game content to enhance user engagement.

• Plan and produce advertisements, landing pages, and related digital assets.

3. Budget and Team Management (Approx. 20%)

• Manage the department’s annual budget and optimize cost allocation strategies.

• Provide leadership and direction to team members.

• Collaborate closely with related functions such as PR, influencer marketing, and community management.

Note:

• This position does not involve e-commerce site operations.

• Candidates capable of managing both digital communication and PR functions may be considered for a Senior Manager role.

Qualifications and Requirements

Language Skills:

• Business-level English and fluent Japanese.

• Able to participate in meetings, create and present materials in English, and handle weekly international correspondence.

Professional Experience:

• Minimum of 5 years of experience in digital marketing, digital communications, or related fields.

• Hands-on experience with LINE marketing.

• Strong understanding of major SNS platforms and campaign operations for customer acquisition.

• Proficiency in GA4 (Google Analytics 4) and advertising management tools.

• Experience in team management.

• Excellent communication, coordination, and interpersonal skills.

Preferred Background:

• Experience in cosmetics, skincare, or consumer goods industries.

• Work experience in a multinational or foreign-affiliated company.

• Understanding of the Pharmaceutical and Medical Device Act in Japan.

Ideal Candidate Profile

• Strong communicator with the ability to build effective relationships across teams.

• Supportive leader capable of developing and motivating team members.

• Highly organized and skilled at managing multiple projects simultaneously.

• Collaborative and proactive with an entrepreneurial mindset.

• Comfortable handling both operational tasks and management responsibilities.

• Flexible and adaptable in a fast-paced environment.

Work Environment and Benefits

• Biannual bonuses plus annual performance bonus (based on company and individual results).

• Annual salary review.

• Full commuting expense coverage (as per company policy).

• Comprehensive social insurance coverage.

• Employee discount program.

• Annual health checkups.

• Access to company welfare programs and facilities, including recreation and sports clubs.

• Group insurance coverage (life, disability, and income protection).

• Birthday and volunteer leave systems.