Fragrance & Beauty - PR Manager

契約タイプ Permanent
給料
参照番号 56516

Position

PR Manager, Fragrance & Beauty Division

Reporting Line

Reports to: Fragrance & Beauty PR Director

Role Overview

A global luxury brand is seeking an experienced PR Manager to lead public relations initiatives for its Fragrance & Beauty division. This role is responsible for developing and executing PR strategies that enhance brand image while supporting commercial objectives, in alignment with overall brand direction.

The position requires a long-term, strategic mindset and the ability to introduce innovative PR approaches that go beyond traditional methods. The successful candidate will drive high-quality media exposure aligned with the standards of ultimate luxury, strengthen brand equity, and lead a PR team while collaborating closely with internal and global stakeholders.

Key Responsibilities

Strategy & Leadership

  • Develop and execute comprehensive PR strategies and plans for the Fragrance & Beauty division in line with brand and divisional objectives

  • Drive both brand image and business growth through strategic PR initiatives

  • Lead, mentor, and manage the PR team, ensuring clear direction, performance, and development

  • Manage annual PR schedules, budgets, and team operations to ensure effective execution

PR Execution & Media Relations

  • Secure high-quality, premium media exposure through innovative and forward-thinking PR approaches

  • Build and maintain strong relationships with media, journalists, editors, writers, and makeup artists

  • Plan and execute press events and media presentations for new product launches

  • Manage PR activities related to global brand ambassadors or spokespersons

  • Oversee creative partnerships and tie-up projects, including planning, production management, and on-site supervision

Cross-Functional & Global Collaboration

  • Collaborate with other business divisions (e.g., fashion, watches, jewelry) to strengthen a unified, cross-category brand image

  • Work closely with global PR and influence teams to ensure alignment with international strategies

  • Build strong working relationships with internal stakeholders across PR, events, corporate communications, and key business teams

Requirements

Experience

  • Minimum of 10 years of experience in PR or communications within luxury beauty brands
    or

  • Equivalent experience (10+ years) in related industries such as luxury fashion, cosmetics, PR agencies, advertising agencies, or publishing

Skills & Competencies

  • Business-level English proficiency

  • Excellent communication and interpersonal skills

  • Refined and persuasive presentation abilities

  • Strong interest and sensitivity toward trends, culture, fashion, and beauty

  • Proven experience and high capability in creative management

  • Demonstrated team leadership and people management experience

  • Strong collaborative mindset and team-oriented approach

  • Proficiency in standard business applications (PowerPoint, Word, Excel)