Marketing Manager (IT)

勤務地 東京都
業界・業種 IT, マーケティング
契約タイプ Permanent
給料 ~1200万円
参照番号 39148

【COMPANY OVERVIEW】

 A global tech company focusing on improving the passenger experience and making travel accessible for all 

 

【JOB RESPONSIBILITIES】

  • Develop and implement marketing strategies and campaigns to promote brand awareness for our flagship technology, Passenger Assistance.

  • Localise global marketing content across all channels, both online and offline, including the website and other marketing collateral.

  • Drive digital marketing strategies to expand our online presence and reach. This includes a strong emphasis on social media platforms, where you will manage content in the local language.

  • Lead event management activities, ensuring that events are executed smoothly and effectively promote our technology and brand.

  • Engage in B2B demand generation activities, showcasing a proven ability to amplify demand in the local market for our technology products.

  • Collaborate closely with the commercial team to understand their requirements and develop targeted marketing initiatives, collateral, campaigns, and materials to support their B2B sales efforts.

  • Working with an external agency, lead public relations efforts to promote our brand and offerings.

  • Build and sustain robust relationships with vital stakeholders, encompassing corporate clients, industry leaders, and strategic partners, to amplify our brand reputation and foster business growth.

 

【REQUIREMENTS】 

  • Excellent communication skills with proficiency Japanese and English

  • Experience in a marketing role, with a track record of successful product or service launches.

  • 3+ experience in managing and producing content for social media platforms.

  • Understanding of the Japanese market, culture, and consumer behavior.

  • Self-motivated, proactive, and able to work under minimal supervision.

  • Project management experience, organizational skills and managing deadlines.

  • Team player attitude

 

【GOOD TO HAVE】

  • Personal/lived experience of disability/access barriers.

  • Professional experience in the transport sector.