Job Title: Performance Marketing Manager
Location: Tokyo, Japan
What You’ll Do
● Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy as well as any new growth channels even outside of digital world to fully unlock the growth potentials for the client in Japan, aligned with brand and global HQ guidelines.
● Manage reporting with intelligence to lead solid implications for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
● Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
● Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort with develop and sustain healthy eco-system.
● Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
● Ensure accurate attribution setup through MMPs for app journeys.
● Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For
● 7+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
● Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs as well as mid to long term business metric like brand perceptions
● Proven success managing multiple complex initiatives with strategic focus and operational excellence
● Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
● Strong analytical skills with proficiency in Excel/Google Sheets
● Comfortable working with large datasets and presenting insights in a structured manner
● Strong understanding of full funnel metrics
● Ability to prioritize for maximum business impact in a high-velocity environment as well as capacity to manage multiple initiatives in parallel
● Exceptional interpersonal skills and a team-first mindset
● Fluent in both Japanese and English