【COMPANY OVERVIEW】
Global-leading sport fashion brand
【REQUIREMENTS】
Develop and implement PR plans to budget aligned with other marketing functions to optimise brand exposure to consumer for the performance category.
Align programs as set by Regional priority product style and identify local key product styles that require PR support and how this will be executed.
Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required.
Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories.
Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category.
Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc
Manage corporate PR activities including media relations, newsletters. Closely working with the global communication team to understand global direction and to provide their support for local PR communication.
【REQUIREMENTS】
Professional: Functional: 3 - 5 years experience in PR or Advertising agency
Language Skills: Native level Japanese
Industry: Sports / Retail / Fashion consumer brands, agency experience is a plus
Business level in English a must
Leadership: plus