Position Overview: Product Marketing Planner – Beauty & Fragrance
I. Business Context and Key Challenges
This role sits at the heart of a global beauty brand’s operations in Japan, within the Fragrance & Beauty division. The products represent the brand’s values and identity, and marketing plays a central role in shaping how they are perceived in a dynamic and competitive post-pandemic market.
With rapid technological advancements and evolving consumer expectations, aligning global marketing strategies with local insights has become essential. Delivering strong customer and market feedback will be critical to ensuring successful product launches and expanding market share.
II. Strategic Priorities
To strengthen both market share and brand value, this role requires a solid understanding of both the Japanese fragrance and beauty market and the overarching brand positioning.
A key objective is to create marketing strategies that express the uniqueness of the brand while remaining responsive to market needs. The position also requires active collaboration across multiple teams, including local marketing and sales, education, PR, visual merchandising, and global headquarters, as well as corporate functions like media, digital, logistics, legal, and IT.
Building strong internal networks will be vital for driving efficient and aligned execution.
III. Core Responsibilities
The Marketing Planner will be expected to:
Develop annual marketing plans for their assigned category, aligned with overall strategic direction
Lead 360° product campaigns, coordinating across various internal functions (Sales, Education, Visual Merchandising, Creative, Logistics, etc.)
Manage sales forecasts for products and campaign-related materials
Liaise with global teams to align campaign execution and contribute to overall campaign success
Analyze sales and campaign performance, and provide actionable insights
Monitor local market trends and competitive activity to deliver data-driven proposals to global stakeholders
Optimize customer experience based on category-specific touchpoints and propose improvements for the in-store journey
Key Stakeholders
Domestic cross-functional business teams across marketing, sales, media, legal, and logistics
Global marketing and development teams
Ideal Candidate Profile
Required Experience:
3+ years in product marketing
Prior experience in the beauty, cosmetics, or personal care industry (FMCG or selective retail preferred)
Experience in product development or R&I is a plus
Preferred Skills and Traits:
Strong knowledge of the cosmetics and beauty market
Comfortable managing projects across multiple departments
Creative problem-solving mindset
Excellent interpersonal, negotiation, and communication skills
Natural leadership to inspire and guide cross-functional teams
Business-level proficiency in English (oral and written)
What This Role Offers
Opportunity to contribute to a leading brand in the premium beauty space
Gain exposure to both strategic brand management and operational marketing execution
Work in a culture that values people and long-term development
Collaborate directly with global headquarters to influence future product development