Company overview
A global marketing and communications group specializing in digital transformation, creative services, media, data, and technology solutions. It supports leading brands worldwide by integrating strategy, creativity, and advanced platforms to drive business growth across industries and markets.
Role Overview
This role is for a highly experienced Salesforce Senior Technical Architect who specializes in Marketing Cloud Personalization. The position focuses on designing and delivering sophisticated personalization solutions across web, email, and LINE channels. The role requires a strong ability to translate complex business requirements into scalable, enterprise-grade Salesforce architectures, combining technical expertise with creative problem-solving and strong listening skills.
Your Impact
Analyze client architecture and provide strategic and technical guidance
Translate business and technical requirements into robust, scalable solutions
Assess existing business processes and propose alternative approaches, leveraging new technologies where appropriate
Lead the development and execution of personalization strategies
Design enterprise-level architectures that maximize the value of Salesforce platform capabilities
Ensure alignment between business objectives and technology direction
Define standards for development tools, techniques, and best practices, ensuring compliance
Support project managers throughout all phases of the software development lifecycle
Qualifications
Skills & Experience
Extensive hands-on experience with Salesforce Marketing Cloud Personalization
Strong expertise in Journey Builder, Data Extensions, Automation Studio, and Einstein AI for web and email
Proven experience as a Salesforce Technical Architect delivering solutions for large-scale, enterprise clients
Deep understanding of cloud architecture, API integrations, and data pipelines
Ability to advise, mentor, and influence cross-functional teams on data management, integration, security, and application design within the Salesforce ecosystem
Demonstrated stakeholder management and consulting capabilities
Strong ability to quickly learn and apply new technologies
Excellent communication, presentation, and facilitation skills
Proven leadership skills with the ability to build trusted client relationships
Experience contributing to practice development through reusable frameworks and accelerators
Ability to work independently and collaboratively within distributed teams, taking ownership of complex challenges
Education & Certifications
Bachelor’s degree in a technical or business-related field
Preferred Salesforce Certifications:
Marketing Cloud Administrator
Marketing Cloud Consultant
Marketing Cloud Developer
Marketing Cloud Personalization Accredited Professional
Set Yourself Apart With
Experience delivering e-commerce personalization solutions
Hands-on experience with LINE Messenger, including DRM
Design and development experience across additional platforms and programming languages
Demonstrated ability to balance Salesforce configuration and custom development to ensure long-term solution stability
Examples of reusable custom frameworks or accelerators that reduced cost, time, or risk
Additional Certifications (Plus):
Marketing Cloud Email Specialist
Data Cloud Accredited Professional
Advanced Cross-Channel Accredited Professional
Salesforce Administrator
Salesforce Certified Associate
Salesforce Platform App Builder
Salesforce AI Associate
Salesforce AI Specialist