Growth Marketing Manager/Senior Manager

Job type Permanent
Salary
Reference 55738

Job Title

Growth Marketing Manager / Senior Manager

Company Overview

A leading global beauty and consumer lifestyle organization with a strong portfolio of premium brands is seeking an experienced Growth Marketing professional to drive go-to-market excellence. The company operates in a highly dynamic, international environment and places strong emphasis on data-driven decision-making, collaboration, and innovation.

Role Summary

The Growth Marketing Manager / Senior Manager will play a central role in shaping and executing go-to-market strategies across assigned brand clusters. This position partners closely with senior brand and marketing leadership to lead integrated planning, media and CRM strategy, campaign optimization, and agency management, while also developing team capabilities.

Key Responsibilities

Go-to-Market Strategy & Planning

  • Partner with Brand Cluster leadership and Marketing Directors to design and manage go-to-market calendars and advertising/promotional budget allocation

  • Lead strategic planning for campaigns, including media mix design and CRM strategy development

  • Drive market and consumer insights analysis using internal research and data platforms to enhance planning and optimization

Performance Management & Optimization

  • Lead post-campaign performance reviews and translate insights into future go-to-market improvements

  • Establish clear KPIs and ensure fact-based optimization across media and CRM initiatives

Stakeholder & Agency Management

  • Act as the main point of contact for external agencies (media, CRM, PR, etc.), ensuring execution quality and regular progress reporting

  • Serve as the primary liaison with regional growth marketing counterparts to leverage broader APAC insights and capabilities

Team Leadership

  • Manage and develop team members, including full-time staff and on-site outsourced resources

  • Drive high standards in planning, execution, and reporting within the team

Key Deliverables

  • Quarterly go-to-market strategy plans and performance reviews

  • Integrated campaign plans including KPI setting, budget allocation, media mix, and CRM tactics

  • Competitive benchmarking of media strategies and campaigns

  • Market and category trend analyses

  • Annual agency performance evaluations

Team & Reporting Structure

  • Team: Growth Marketing Team within the Digital Commerce & Marketing function

  • Reporting Line:

    • Direct report to the Growth Marketing Director

    • Dotted-line report to the Brand Cluster General Manager

Key Stakeholders

Internal

  • Consumer & Market Insights

  • Regional Growth Marketing teams

  • Brand Marketing

  • Online and Brick-and-Mortar Commercial teams

  • Strategic Initiatives / PMO

External

  • Advertising, CRM, and PR agencies

Typical Career Progression

  • Growth Marketing Lead for other brand clusters

  • Growth Marketing Lead overseeing multiple clusters

  • Brand Marketing leadership roles

  • Regional Brand or Growth Marketing leadership positions

Ideal Candidate Profile

Experience

  • 8–10 years of professional experience as a brand marketing lead, growth marketing specialist, or agency strategic planner

  • Strong understanding of the evolving media landscape and ability to translate trends into effective media and campaign strategies

  • High numerical and KPI acumen, with proven experience optimizing media and CRM performance using data-driven hypotheses

  • Experience working in an international, fast-paced corporate environment

  • Strong stakeholder and agency management experience, including scope, contract, and relationship management

  • At least 3 years of experience in beauty, fashion, or comparable consumer categories

  • Minimum 3 years of people management experience

  • Fluent in both English and Japanese

Mindset

  • Curious, self-driven learner with a strong interest in consumer behavior and global beauty or fashion trends

  • Comfortable challenging the status quo and proposing solutions to improve outcomes

  • High sense of ownership with a hands-on approach to end-to-end campaign delivery

  • Agile and adaptable in rapidly changing consumer and competitive environments

Nice-to-Have

  • Experience in the prestige beauty segment

  • Background in event marketing or PR

  • Additional language skills (e.g., Korean or Mandarin)

  • Strong project management capabilities