PR & Event Marketing Executive (B2B)
Location
Tokyo, Japan
Reporting Line
Reports to the Japan Marketing Lead, with close collaboration across regional and global marketing teams
Team Structure
Individual contributor position with no direct reports
Role Summary
This position is responsible for supporting demand generation, lead acquisition, and brand visibility in the Japanese market through integrated public relations and event marketing initiatives. The role combines hands-on execution of events with strategic PR activities to strengthen brand awareness, enable sales engagement, and position the organization as a trusted thought leader in risk management and related professional services.
The role works cross-functionally with Sales, local and global Marketing teams, Product, Consulting, and Commercial Analytics to ensure alignment with business objectives and account-based marketing strategies.
Key Responsibilities
Public Relations
Develop and maintain relationships with media outlets, journalists, and relevant industry organizations in Japan
Create and distribute press releases, media assets, and thought leadership content in Japanese
Track media coverage and prepare regular performance and coverage reports for internal stakeholders
Secure speaking and media opportunities for internal subject matter experts at conferences and industry events
Event Marketing
Plan, coordinate, and execute marketing events such as webinars, seminars, conferences, and trade shows
Design event programs aligned with demand generation and account-based marketing goals
Manage external agencies, vendors, and event logistics to ensure professional execution
Produce event-related materials including invitations, presentations, and post-event summaries
Measure and analyze event effectiveness, including lead generation, engagement, and ROI metrics
Integrated Campaign Support
Partner with Sales, Marketing, and global stakeholders to align campaign messaging and objectives
Leverage PR and events as core channels within integrated marketing campaigns
Support lead nurturing and pipeline development initiatives connected to marketing campaigns
Market and Customer Insights
Monitor industry trends, market developments, and competitor activity within Japan
Reflect local market dynamics and cultural considerations in PR and event strategies to maximize impact
Required Skills and Experience
Business-level English and native-level Japanese proficiency, both written and spoken
Strong hands-on experience managing B2B PR and event marketing activities end-to-end
Solid understanding of media relations and event marketing best practices
Excellent project management and organizational capabilities
Proven ability to manage agencies, vendors, and cross-functional stakeholders
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint)
Experience with design tools or webinar platforms is advantageous
Professional Experience
Minimum of three years’ experience in B2B event marketing and public relations
Background in professional services, consulting, or international organizations preferred
Demonstrated ability to manage multiple projects and deadlines concurrently
Education
Bachelor’s degree preferred in Marketing, Communications, Business, or a related discipline
Core Competencies
Strong communication and relationship-building skills
High level of organization and attention to detail
Creative thinker with strong commercial awareness
Ability to perform effectively under pressure and adapt to shifting priorities
Flexible and responsive in a dynamic, fast-paced environment
Travel
Occasional domestic travel and limited international travel for events or training