【COMPANY OVERVIEW 】
Independent manufacturer of luxury sports cars.
【THE ROLE & RESPONSIBILITIES 】
Develop the annual 360-degree marketing strategy including PR/Communications, direct marketing, and digital/online marketing.
Define and implement a strategic media plan (offline and online)
Optimize the media/PR exposure to increase the company’s awareness and visibility
Implement a digital road-map (search, display, website, SNS) and omnichannel strategy
Develop strong e-commerce site by planning and executing robust digital marketing strategy
Develop strong direct marketing plan (email, catalog mailing, and in-store events) to increase customer loyalty
Analyze and report the E-commerce site performance and direct marketing campaigns/promotions to develop future marketing plan.
Manage customer database
Liaison between HQ marketing team and Japan PR communications team with responsibility for overall management
Control and manager overall marketing budget
Establish strong relationship with HQ marketing team and HQ e-commerce /CRM team, Japan MD, Retail and Retail Operation team.
Lead and develop Marketing team
【WHY YOU SHOULD APPLY 】
Big Marketing Budget to manage
Good control and decision making power of marketing strategy with HQ
Low turnover team to manage
Ideal more than 10 years of marketing experience in a retail specialty environment, or luxury environment
Experience in e-commerce through the owned platform
Bachelor’s degree or the equivalent
Analytical skills (GA, BI, etc. CRM analytical tool experience is plus)
Outstanding interpersonal, communication and organizational skills
Native Japanese and excellent written and verbal communication skills of English