Global cosmetics manufacturer
Develop and implement comprehensive marketing strategies, including digital, traditional, and experiential marketing initiatives, to enhance brand visibility and drive customer acquisition and retention.
Lead and inspire a team of marketing professionals, providing guidance, support, and mentorship to ensure individual and collective success.
Collaborate with cross-functional teams, including sales, product development, and agencies, to align marketing initiatives with overall business objectives.
Conduct market research and analysis to identify customer trends, competitor activities, and emerging opportunities, and leverage these insights to inform marketing strategies and campaigns.
Manage the marketing budget effectively, allocating resources wisely and tracking performance metrics to measure the success and return on investment of marketing initiatives.
Oversee the development and execution of compelling content across various channels, including website, social media, email marketing, and advertising, ensuring consistency and brand integrity.
Drive the implementation of data-driven marketing strategies, leveraging analytics and metrics to optimize campaigns, improve customer targeting, and increase conversion rates.
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and proactively apply this knowledge to continuously innovate and improve marketing strategies.
Build and maintain strong relationships with external partners, such as advertising agencies, media outlets, and influencers, to maximize the impact of collaborative marketing efforts.
Monitor and evaluate market trends, consumer behavior, and competitive landscape, providing regular reports and recommendations to senior management to support strategic decision-making.
Demonstrated success in developing and implementing innovative marketing strategies that have resulted in increased brand awareness, customer engagement, and business growth
Strong leadership skills
Excellent analytical and problem-solving abilities
Exceptional communication and interpersonal skills
Proficiency in marketing tools and technologies
Creative thinker with a keen eye for detail
Passion for continuous learning
Ability to think outside the box to drive innovative marketing initiatives
Demonstrated project management skills
Strong business acumen and a strategic mindset
10+ years experience in marketing management, preferably in a similar industry or within a fast-paced, high-growth organization
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
Native Japanese (Fluent English and/or Chinese is plus)
【FOR FURTHER INFORMATION】
Contact NAME: SungEn Lim