SUMMARY
- Prepare and implement category strategy, product lifecycle management strategy, launch plan and product marketing activity in comfort products.
- Collaborate with HQ for New Product Development and build category strategy
- Collaborate with Local sales team including Owned retail to maximize the sales
- Comfort products: Multi Dynamic Heater, Oil-filled Radiator, Fan heater, Other heater, Air-purifier, Humidifier and Dehumidifier
- Build NPD (New Product Development) Plan /Mid Term Plan/Budget Plan in order to achieve company’s 3 year business plan by:
o Implement strategic product portfolio planning including product positioning; price, target, USP（Unique Selling Proposition）and segmentation of the new products
o Share and implement product marketing values to Communication team, Sales Planning Group (Sales) and Own retail team in order to create effective and thorough go-to-market plan.
o Monitor and analyze competitors’ and market’s trend together with relevant consumer insights and behavior to build the category strategy.
o Monitor sell-in / sell-out results at least 6 months from launch and according to the results, lead the discussion to create necessary action plan with Sales team, other Marketing teams.
o Prepare paper materials for NPD (New Product Development) meeting and necessary changes for the category products.
RESPONSIBILITIES
- Implement 3-year product plan
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- Create and execute launch/PIPO (Phase In/Phase Out) plan based on the trend of sales and market
- Propose product concept, target, price, positioning to the company.
- Propose go-to-market plan together with Communication and Sales Planning Group.
- Analyze new consumer insights/needs and propose new product development plan to company.
- Monitor sales results
- Create product USP (Unique Selling Proposition)
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- Build up product USP, concepts together with Quality team by testing the product
- Build up product USP, concepts together with Quality team by testing the product
- Work with communication team to translate the USP to consumer benefit which can be the core of communication strategy.
- Product Launch
- Plan and manage the product launch schedule with several teams; Quality, Sales Planning Group, Communication and Supply Chain Management team.
- Prepare and present for NPI (New Product Introduction) meeting, product brief to employees for launch
- Create paper materials; packaging, flyers etc.
- Support to create materials; instruction manual, labels, which is led by Quality team
- Support to create POS (Point of Sales) material led by Sales Planning Group
- Support to execute communication activities led by Communication team
REQUIREMENTS
- +3 years of product management or brand management experience
- +3 years-experience with overseas party
- High communication skill with English not only with writing / reading but in speaking (TOEIC 850+)
- High comprehension of Excel, Word, PowerPoint
- Team work spirit
- Willing to learn new things Desirable
- Experience in electric appliances market