Product Marketing_Leader~Assistant Manager

Location Tokyo
Job type Permanent
Salary
Reference 49435

 The Company retails perfume, cosmetics, skin, body, and hair care products, and other related beauty aids.

1. Product Marketing (40%)

  • Lead new product launches by collecting and sharing global product information with local stakeholders.

  • Develop compelling promotional copy and collaborate with teams responsible for direct mail, flyers, packaging, and other customer touchpoints.

  • Plan, execute, and analyze sales promotions across Retail, E-commerce, and Wholesale (including eWS).

  • Design and roll out brand campaigns aligned with marketing objectives.

2. Marketing Operations (35%)

  • Monitor sales performance and analyze customer behavior to assess the impact of marketing promotions (using tools like Tableau and CRM).

  • Forecast product and material needs, and coordinate inventory planning across Retail, EC, and WS (eWS) channels.

  • Design and prepare promotional kits to support marketing initiatives.

3. Cross-Departmental & Agency Collaboration (25%)

  • Partner with PR and media teams to support brand visibility and exposure.

  • Work closely with in-store VMD teams to develop visually impactful displays.

  • Coordinate with advertising agencies to tailor initiatives to each brand’s identity.

  • Plan and implement event displays and drive holistic, 360° brand communication strategies.

 

Qualification Requirements:

  • English skills: Daily conversation level to business level. Ability to respond to emails (Frequency: daily) Ability to respond to teleconferences (Frequency: twice a month) Ability to participate in meetings in English and understand the minimum content Ability to write business emails

Requirements

・2+ years of experience in FMCG or 2+ years in charge of brand business at an agency

・Marketing or PR experience

・Native-level Japanese language skills (to cover copyright, etc.)