Position: Media Strategy (Chief)
Location: Osaka
Summary
The company aims to be a leading global entertainment brand, providing guests with exceptional and memorable experiences that go beyond expectations. Through creativity, innovation, and immersive content, the organization seeks to energize and inspire people today and in the future. The company values diversity and inclusion, creating an environment where employees can take pride in their work. It is committed to sustainable growth and contributing positively to society, driven by a belief in the limitless potential of entertainment.
Responsibilities
Media Strategy Development
Formulate integrated media strategies across multiple seasons and product lines.
Design and implement comprehensive communication plans that combine paid media (TV, digital, etc.), earned media (PR, etc.), and owned media (SNS and other in-house channels).
Performance Analysis and Optimization
Evaluate media effectiveness from a business perspective, including customer acquisition and profit maximization.
Cross-functional Collaboration
Partner with internal teams such as seasonal and product managers, PR, social media, and relationship marketing teams, as well as external advertising agencies.
Note: Depending on organizational needs, responsibilities or assignments may change after hiring.
Requirements
3–5 years of hands-on marketing experience with a BtoC product or service.
Proven track record in developing and executing media strategies (paid and/or earned) to drive product sales or event participation.
Experience creating and executing initiatives to improve KPIs such as awareness, reach, and conversion.
Strong project management skills, with experience leading cross-functional initiatives involving multiple internal and external stakeholders.
Business-level communication skills in English.
Strong interest and understanding of the entertainment industry.
Preferred Qualifications
Experience in KPI setting, data analytics, and campaign effectiveness measurement.
Background in public relations or PR strategy.
Experience in digital marketing, including social media management.
Leadership: Ability to influence and guide teams across departments and cultures, demonstrating initiative in uncertain environments.
Strategic Thinking: Skilled in developing structured, long-term strategies.
Innovation: Capable of generating fresh, unconventional ideas and frameworks.
Communication: Able to clearly guide and motivate teams.
Genuine enthusiasm for entertainment and hospitality industries.