Key Account Manager – Sales

Position Overview

We are seeking a Key Account Manager to drive sales growth across major retail and on‑trade channels.
The role serves as the primary point of contact between retailers and wholesalers, builds strategic account plans, and expands product visibility through proactive sales and marketing initiatives.

Key Responsibilities

1. Retail Key Accounts Management

Manage relationships with major retail chains, including large supermarkets and general merchandise stores.
Responsibilities include:

• Serve as the main liaison between retailers and wholesalers

• Propose marketing and depletion plans

• Expand shelf listings and improve product visibility

• Conduct store visits and create proposals aligned with store needs

• Guide in‑store marketing activities (POSM, neck tags, tastings, etc.)

• Align and negotiate rebates and sales incentives

2. On‑Trade Channel Growth

Grow distribution and visibility in restaurants, bars, hotels, and hospitality groups:

• Collaborate with bar suppliers to expand on‑trade listings

• Work with hotel groups and dining chains to introduce products

• Drive consumption through promotions and activations

Ideal Candidate

• Strong account management background in FMCG, beverages, spirits, or related industries

• Experience working with retailers, wholesalers, and hospitality channels

• Ability to create compelling sales proposals and negotiate incentives

• Highly proactive, driven by results, and comfortable with both strategic planning and field execution

• Strong communication and relationship‑building skills

• Experience with category development is a plus