Senior Marketing Executive

契約タイプ Permanent
給料
参照番号 56121

JOB DESCRIPTION 

Job Title

Senior Digital Marketing Executive, Japan

Location

Tokyo, Japan

Reporting Line

Reports administratively to: Marketing Manager
Reports functionally to: To be confirmed

Key Stakeholders

Japan marketing and sales teams, global digital marketing team, digital marketing leadership, commercial analytics team

Direct Reports

None

Role Overview

The Japan Marketing team is responsible for driving demand generation, lead acquisition, and customer engagement to support sales growth, while enhancing brand visibility in the Japanese market.

Digital channels are a critical component of this strategy. As such, marketing activities place strong emphasis on digital execution, including website optimization, marketing automation, email marketing, and market-appropriate social media initiatives.

The Senior Digital Marketing Executive, Japan plays a key role in executing and optimizing these digital initiatives to support business growth and brand development.

A. Overall Purpose

The Senior Digital Marketing Executive, Japan is responsible for:

  • Supporting the execution of Japan’s digital marketing initiatives to drive demand, generate qualified leads, and increase brand awareness

  • Implementing digital marketing activities across multiple channels, including SEO, SEM, email, mobile, display, and paid media, with strong localization for the Japanese market

  • Co-developing and executing multi-channel campaigns, including planning, content coordination, deployment, and performance reporting, while aligning with global standards

  • Maintaining and optimizing dashboards and reports to track KPIs such as lead quality, conversion rates, and engagement

  • Managing current and future marketing technology platforms (e.g., CMS, marketing automation, CRM), ensuring integration and compliance with Japanese data privacy regulations

  • Overseeing database segmentation and hygiene to support effective lead nurturing and demand generation

  • Collaborating with both local and global stakeholders to ensure brand consistency and alignment with Japan-specific business goals

B. Key Responsibilities

Digital Marketing & Automation

  • Advise on and execute digital marketing initiatives across web, SEO, SEM, email, mobile, display, paid media, and social channels, localized for Japan

  • Launch and optimize online advertising campaigns via platforms such as Google Ads and Microsoft Ads to drive awareness and conversions

  • Manage SEO and GEO activities, including keyword research, technical SEO, and content optimization aligned with Japanese search behavior

  • Work with local and global marketing teams to publish engaging, localized digital content for the Japan market

  • Develop and execute marketing automation programs to nurture, score, and qualify leads

  • Act as the primary point of contact for marketing automation, CMS, and CRM platforms

  • Partner with the Marketing Manager to continuously refine Japan’s digital marketing strategy

  • Stay current on digital marketing trends in Japan and globally

  • Apply marketing automation best practices to support lead and demand generation objectives

Analytics & Performance

  • Measure and analyze digital marketing performance using analytics and reporting tools

  • Continuously monitor and optimize campaigns to improve ROI and conversion rates

  • Develop insights into Japanese customer behavior across digital channels

  • Maintain and enhance marketing dashboards for key stakeholders in marketing and sales leadership

  • Support data visualization and performance storytelling initiatives

Database Management

  • Conduct regular database health checks and maintain high data quality standards

  • Ensure compliance with Japan’s data protection and privacy regulations

  • Troubleshoot platform-related issues and collaborate with global teams for resolution

C. Job Profile

Required Skills & Knowledge

  • Strong foundation in digital marketing, including website management, SEO, SEM, email, and social media

  • Proven analytical skills with the ability to interpret data and recommend actionable improvements

  • High level of technical aptitude and experience with marketing technology tools

  • Solid understanding of lead generation, demand generation, and sales-related KPIs

  • Preferred: Experience with marketing automation platforms, CRM systems, and CMS tools

  • Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint

  • Ability to manage multiple initiatives simultaneously while maintaining quality and accuracy

  • Strong communication skills in both Japanese and English

  • Highly organized, adaptable, and able to prioritize effectively

  • Collaborative mindset with a strong customer focus

Required Competencies

  • Ability to handle multiple priorities and complex situations with sound judgment

  • High attention to detail and accuracy

  • Strong planning and organizational skills

  • Proactive, adaptable, and comfortable in a fast-paced environment

  • Ability to work under pressure and meet deadlines

Required Work Experience

  • Hands-on experience executing digital marketing initiatives, ideally in a B2B environment

  • Proven experience in website management, digital advertising, and performance analytics

  • Experience collaborating closely with sales teams

  • Preferred: Familiarity with Japan-specific digital channels and regulatory requirements

Required Qualifications

  • Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field

Language Requirements

  • Business-level proficiency in spoken and written Japanese and English

Travel Requirements

  • Occasional domestic or international travel for meetings, training, or events

  • No regular rotation required