[SUMMARY]
Lead and grow our Content Studios Tokyo’s social practice — a core business unit dedicated to helping brands build meaningful connections and deliver measurable growth through social.
The Social Director serves as both a strategic business partner and social expert, responsible for advancing client objectives, driving agency growth, and ensuring creative and delivery excenlence across every engagement.
This role combines business acumen, social-first strategic thinking, and a deep understanding of social ecosystems to promote client brands, increase audience engagement, and achieve tangible business results through innovative, insight-driven social strategies and creatives.
[RESPONSIBILITIES]
The focus will be to drive growth of our Content Studios Tokyo’s social business by leading five key product areas: Always-on social content, Community Management, Influencer Marketing, Scaled Social Campaigns, Reactive Trend.
Lead the growth and operations of McCann Content Studios Tokyo’s social business, driving revenue, client satisfaction, and overall performance accountability.
Lead team management activities, including supervising, mentoring, and hiring talent to build a high-performing social team.
Establish the strategic direction, capabilities, and processes required for the growth of MCS Tokyo — including planning, creative development, production, and reporting.
Identify, source, and manage partnerships with specialized external vendors and agencies to enhance capabilities and deliver best-in-class social solutions
Identify and convert new business opportunities through strategic proposals, cross-discipline collaboration, and thought leadership.
Collaborate with internal leadership and global MCS partners to align priorities, share resources, and scale the social business offering.
Negotiate scopes, budgets, and timelines confidently, ensuring both client satisfaction and business profitability.
Work closely with clients and internal teams to define objectives and propose effective, results-driven social media strategies.
Recommend platforsspecific approaches (e.g., Instagram, TikTok, LinkedIn, X/Twitter, YouTube) to maximize client impact and ROI.
Plan, oversee and guide the development of creative and culturally relevant campaigns that reflect strong strategic foundations and performance focus, delivering measurable brand impact.
Collaborate with creative and business teams to ensure consistent brand messaging across all channels.
Analyze social media performance through quantitative and qualitative insights, translating findings into actionable strategies for continuous improvement and social-led solutions.
Coordinate collaborations with influencers and content creators to amplify storytelling and reach.
Maintain strong relationships with social platforms to stay ahead of emerging trends, tools, and algorithm changes, ensuring strategies remain cutting-edge.
Champion delivery excellence by mastering and institutionalizing proprietary and external tools, ensuring the team is equipped
and trained to perform at a consistently high standard
[REQUIREMENTS]
Deep understanding and hands-on experience with major social media platforms, their ecosystems, and audience behaviors.
Strong knowledge of digital marketing and branding principles, with the ability to connect social strategy to broader business and brand objectives.
Proven proficiency in analytics and management tools (e.g., Google Analytics, Sprout Social, Hootsuite, Meta Business Suite) to guide data-driven decision-making.
Hands-on understanding of both proprietary and external social management systems, with the ability to institutionalize best practices and train teams.
Strong business leadership and commercial management experience within an agency or digital environment. (Lead business planning, budget management, and performance tracking across multiple client accounts.)
Strategic mindset with the ability to translate insights and data into actionable, innovative solutions.
Exceptional communication, presentation, and influencing skills, comfortable engaging with executive-level clients.
Ability to lead teams effectively, manage multiple complex projects simultaneously, and maintain focus under pressure.
Leader who can inspire, coach, and develop MCS members to achieve their full potential.
Minimum of 6-8 years of practical experience in social media marketing, with at least 2 years in a managerial/leadership role overseeing client business and/or team management.
Language：Native level Japanese, Business level English is a must
Client-facing experience highly preferred.
Experience in influencer marketing and/or media buying is a plus.
Education: Bachelor’s degree or higher required.