Position: Assistant Brand Manager, NPD
Location: Tokyo, Japan
About the Role:
This role supports the achievement of mid-term and annual business goals by working closely with cross-functional teams including sales, product supply, and marketing. The successful candidate will take the lead in strengthening brand awareness and sales through strategic planning and execution of new product development initiatives tailored to the professional salon industry.
Key Stakeholders:
Salon professionals and distribution partners
Creative and branding agencies
Internal departments such as R&D, supply chain, sales, and regional teams
Main Responsibilities:
Develop and oversee execution of the product pipeline strategy
Lead brand strategy planning and ensure consistent implementation
Drive planning and execution of new product launches
Manage key brand visuals and marketing assets
Monitor and manage financial KPIs such as profit and loss (L17)
Lead and mentor junior team members
Primary Tasks Include:
Designing and executing the long-term product roadmap
Shaping overall brand positioning and strategy
Managing and optimizing brand-level P&L (L17)
Ideal Candidate Profile:
University degree (bachelor’s or higher)
5+ years of experience in new product development (NPD), ideally within beauty, cosmetics, or consumer goods
5+ years of marketing experience preferred
Background in the professional salon or haircare industry
Strong understanding of hair-related product categories such as color and care
Proven experience in project and people management
Strong collaboration skills for cross-functional teamwork
Business-level English proficiency is a plus
Benefits of Joining the Team:
Flexible work style including hybrid and remote options
Opportunities for both domestic and international career development
Wellness programs and preventive healthcare initiatives
Inclusive parental leave policy with a minimum of 8 weeks leave regardless of gender
Employee stock investment plans with company matching
Corporate pension programs
Paid sick leave
Group life insurance coverage
Additional accident insurance