ASSISTANT MANAGER BRAND COMMUNICATIONS
SUMMARY
Specialist/Assistant Manager of Japan Brand Communications, a critical role on our highly innovative, highly collaborative, high performing JAPAN marketing team. Equal parts creative and analytical, strategic and action-oriented, this key player will be responsible for the, strategy and execution of consumer communications for the brand. Our ideal candidate is a challenger; they challenge the status quo, challenge the team to think outside the box, and challenge our ability to move faster, smarter and to relentlessly innovate in the space. The person who leads brand social that is our heartbeat.
RESPONSIBILITIES
- Lead Japan consumer marketing strategy with high emphasis of social media savviness and enthusiasm around youth culture in fashion, music and art
- Execute the day to day and campaign initiatives for brand social across platforms to drive follower growth and engagement (Primarily platforms: Instagram and Twitter)
- Strategically and efficiently create highly topical trending content to increase brand relevance, foster social conversation and leverage to build vibrant communities
- Work closely and collaboratively across Crocs Marketing local and regional teams to champion social-first ideas and execute integrated activations, events and strategies
- Manage social agencies and oversee campaign planning and management, including Paid campaigns
- Collaborate with social media publishers to identify new opportunities and develop innovative activations and partnerships
- Develop and market relevant goals and performance metrics for owned social platforms; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
- Continuously ideate and innovate within the social space
- Play as a single point of contact for social media marketing optimization, to help support effective execution of all activities around consumer marketing with alignment with Country Marketing lead
REQUIREMENTS
- 3-5+ years of marketing experience especially in brand communications (ideally at sporting goods/fashion/lifestyle retail brands)
- Experience using data and metrics to measure impact and determine improvements
- Bachelor's degree or equivalent experience
- 2+ years of experience in digital and social media marketing with holistic point-of-view (rather than vertical expert in one or two areas)
- Experience generating and executing social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
- Experience collaborating with internal stakeholders and external agencies/partners/talent
- Excellent Japanese and English communication skills (verbal and written)