European luxury fashion brand
Initiate and propose annual event & trade marketing programs (including co-marketing & tie-up with strategic partners) based on brand objectives, strategies and budget.
Responsible for the meticulous planning and delivery of a range of extraordinarily high end and be-spoke events & experiences
Develop event & trade marketing ideas that generate leads into our boutique; set clear goals that aligned with marketing objective & return of investments.
Leading trade and marketing activities with cross function team members, brief and on-board related counterparts to ensure successful result.
Execute the brand plan programs on time, in full and against budget, as per brand standards, in coordination with HQ.
Deliver creativity in events for competitive differentiation, execution excellence, clear KPI with a focus on brand experience for all attendees.
Post-event analysis and evaluation
Strong project management, implementation and presentation skills
Fluent in both Japanese & English
Minimum 4-5 years experience in event management
Full end to end track record in developing and executing luxury/fashion brand events in China, of small and large scale