Global Brand Communications Specialist

Job type Permanent
Salary
Reference 54547

Global Brand Communications Specialist 

Location: Tokyo, Japan
Reports to: Market Director, Japan

Role Overview

This role supports global and local brand communication initiatives, ensuring strong cross-team collaboration and delivering key communication tools, events, and brand assets.

Key Responsibilities

1. Strengthen Collaboration Across Teams

  • Promote effective collaboration within the Brand Communications team.

  • Coordinate communication between Brand Communications and cross-functional teams such as Centers of Excellence and New Product teams.

  • Support alignment between global and local brand communication functions.

2. Lead and Support Event-Related Projects

  • Contribute to the consolidation of feedback for long-term (5-year) strategic planning focused on events.

  • Follow up on next steps defined in the 5-year strategic roadmap.

  • Support refinement of the 2025–2029 strategic plan for event-related initiatives.

  • Prepare for major events scheduled for 2026.

  • Manage budget planning for upcoming events and track related expenses.

  • Review event activation plans and local event proposals for the upcoming cycle.

3. Develop Brand Communication Tools

  • Support long-term strategy execution for brand communication initiatives.

  • Update brand assets such as brand books, videos, and CI guidelines as required.

  • Monitor communication tools and activities of key competitors in the region.

  • Manage planning for the global brand communication budget and track ongoing spending.

4. Brand Endorsement & Creative Projects

  • Support artistic collaborations, campaign planning, and transition plans.

  • Contribute to artwork management and delivery processes.

  • Organize production and delivery of brand endorsement creative assets.

  • Monitor competitor activities in brand endorsement communication.

  • Manage budgets for endorsement-related activities and track performance.

  • Consolidate local market activation summaries and communication reports.

Qualifications

  • 5–10 years of marketing experience.

  • Bachelor’s degree or higher; international experience is a plus.

  • Strong communication skills in both English and Japanese (written and verbal).

  • Experience in branding, product development, FMCG, or beauty categories preferred.

  • Strong teamwork and communication abilities.

  • Experience handling large-scale events is advantageous.

  • Proficiency in Microsoft Office or similar tools.

What the Company Offers

  • Flexible work arrangements, including hybrid work options and remote work allowances.

  • Career growth opportunities within a global organization.

  • Health and wellness programs following global standards.

  • Gender-neutral parental leave.

  • Employee share purchase plan with company matching.

  • Retirement pension plans and insurance benefits.

  • Paid sick leave and additional coverage through group insurance programs.

  • A workplace committed to diversity and inclusion, welcoming applicants of all backgrounds.