Position Title: Insight Manager
Location: Tokyo, Japan
About the Role:
Join a purpose-driven company where people and collaboration are at the core of building strong brands. This role offers the opportunity to grow both personally and professionally while contributing to strategic business decisions through data-driven insights. You’ll work in a collaborative, idea-driven environment that values bold thinking and initiative.
Key Responsibilities:
Consumer & Market Insights Generation:
Identify gaps in consumer, shopper, and market knowledge; develop strategies to close those gaps
Conduct ongoing market analysis using syndicated data sources (e.g., IWSR, Intage, brand tracking)
Lead and manage ad-hoc research projects tied to business priorities
Extract meaningful insights from consumer and shopper behavior to support brand and portfolio strategy development
Integrate insights across consumer, shopper, and trade to ensure holistic understanding
Collaborate with brand teams to infuse insight-driven strategies into brand planning and activation
Define and track consumer-focused KPIs aligned with campaign goals
Business Planning & Strategic Contribution:
Play a key role in the development of long-term market strategies
Co-lead the annual planning process, including ideation sessions and commercial planning workshops
Drive category management initiatives and contribute to collaborative projects with key retail accounts
Promote a culture of measuring and evaluating marketing effectiveness
Oversee research budget usage and ensure alignment with financial guidelines and business KPIs
Manage the insight planning calendar and allocate resources effectively
Regional Collaboration & Leadership:
Support regional and global insights projects, focusing on execution, knowledge sharing, and team development
Implement systems and practices to align consumer and shopper understanding with long- and short-term business goals
Leverage internal global insight networks to share best practices and adopt successful approaches
Manage local vendor relationships, ensuring effective research delivery and cost control
Capability Building & Team Development:
Champion a fact-based, insight-led culture within marketing and sales teams
Improve internal use and interpretation of available data tools (e.g., IWSR, Nielsen, sell-out analysis)
Partner with finance teams to integrate pricing insights and revenue management strategies
Explore new data sources and research approaches through test-and-learn methods
Promote high standards for research briefing and execution across teams
Manage and develop the local insights analyst, ensuring meaningful contribution to team objectives