Public Affairs / Firmwide Marketing (Associate or AVP or VP)

Location Tokyo
Discipline Marketing, Sales
Job type Permanent
Salary Negotiable
Reference 56048

Public Affairs / Firmwide Marketing (Associate / AVP / VP) — Tokyo

Location: Marunouchi Area, Chiyoda-ku, Tokyo（Office in a major serviced-office facility）
Work Style: Hybrid / On-site as required

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Summary

A global alternative asset manager with over $1 trillion in assets under management is seeking an experienced, digitally fluent marketing and communications professional for its Japan Public Affairs / Firmwide Marketing team.

This role focuses on driving localized communications strategy, adapting global marketing content for the Japan market, and supporting senior executives with media engagement, messaging, and high-quality communication assets.

You will partner closely with local Events and Private Wealth marketing teams, as well as global content, digital, and production teams, to align Japan market execution with global brand strategy.

Reporting line: APAC Firmwide Marketing Lead, Public Affairs (MD level)

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Responsibilities

Marketing & Content Localization

  • Localize global marketing strategies for the Japan market, ensuring alignment with local language, culture, regulatory requirements, and market context.

  • Lead end-to-end content adaptation:

    • Translate briefs into localized assets (long/short form)

    • Adjust messaging and tone

    • Oversee translation and transcreation workflows

  • Manage digital execution for Japan:

    • Website and landing pages

    • Social media campaigns

    • Email programs

    • Analytics and performance measurement

  • Coordinate with compliance and legal teams to ensure regulatory adherence and maintain documentation and audit trails.

Public Affairs & Communications

  • Plan, design, and execute communications strategy for Japan, including:

    • Media reports

    • Briefing notes

    • Communication plans

    • Talking points

    • Speeches for senior executives

  • Support Public Affairs and business teams with public announcements related to transactions.

  • Maintain and deepen media relationships, ensuring consistent firmwide messaging.

  • Support events, media gatherings, lunches/dinners.

  • Daily monitoring of media coverage related to the firm and broader industry.

Content Management & Internal Coordination

  • Establish and manage regional content calendars and campaign schedules.

  • Coordinate stakeholder alignment across markets and channels.

  • Oversee LinkedIn programs for key executives in Japan:

    • Strategy development

    • Content creation

    • Review & approval workflow

  • Conduct in-depth research and produce high-quality written materials:

    • Outlines

    • Editing

    • Proofreading

  • Contribute to performance measurement frameworks and research initiatives, aligning with global standards.

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Requirements

  • 6+ years of experience in marketing, communications, or digital roles within the Japanese market; background in asset management, financial services, or professional services preferred.

  • Proven experience in content localization and multi-market digital program management.

  • Strong digital skill set, including:

    • CMS, email platforms

    • Social media & paid digital channels

    • Analytics (Google Analytics or equivalent)

    • Basic SEO/SEM

  • Demonstrated ability to manage cross-functional stakeholders (investment, distribution, compliance, creative).

  • Fluency in Japanese and English (excellent writing and editing required in both).

  • Strong project management abilities; able to juggle multiple global stakeholders and deadlines.

  • Comfortable working under pressure in a fast-paced, global environment.

  • Strong Microsoft Office skills (PowerPoint, Excel, Outlook).

  • Bachelor's degree in Marketing, Communications, Public Affairs, or related field.