[CLIENT SUMMARY]
World leading global marketing group is seeking a hybrid Strategic Planning Director who have the experiences, skills and passion to lead the brand and communication (creative and touchpoint) strategy across a diverse portfolio of global and domestic brands while being equally fluent in the worlds of social, content, and digital ecosystems.
[RESPONSIBILITIES]
- Lead the development of brand and communication strategy that positively impacts clients’ businesses and consumers’ lives through the power of creativity. Ground strategies in a thorough understanding and sharp articulation of client ambition, challenges and opportunities, leveraging insightful and inspiring truths into culture, category and target audience and their communities – drawn from data analytic (partner and proprietary database), research (desktop, qualitative and quantitive studiens, social listening) and real-world everyday observations.
- Lead the development of strategic proposals and client presentations that offer strong points of view, compelling rationales and engaging storytelling.
- Lead the development of experience journeys and connection plans across traditional media, digital, and social platforms (both paids and owned). Lead the development of a range of strategic outputs beyond brand and communication, for example, marketing initiatives, product concepts, brand architecture, and portfolio strategy, etc.
- Design and lead external and internal workshops that uncover insights, align stakeholders and spark ideas.
- Lead internal briefing and partner with internal teams - creative, social content, digital and media to unlock impactful ideas and shape cohesive, strategically grounded proposals and presentations.
- Partner with McCann Worldgroup offices outside Japan on regional projects and international requests.Serve as a trusting and resourceful senior strategic partner to clients, delivering thought leadership and high- quality strategic support while identifying opportunities to grow business value. Play an active and strategic role in new business pitches and agency growth.
- Contribute actively to enhancing McCann Tokyo’s strategic capabilities in areas such as thought leadership, data-driven thinking, and creative/marketing effectiveness.Mentor, guide and grow junior planners and interns while proactively supporting Head of Strategy in building a high-performing and collaborative team culture.
[REQUIREMENTS] - 8+ years of experience in strategic planning roles at creative, digital, or integrated agencies.
- Proven track record in developing brand and communication strategies - especially global-to-local, local-to-global assignments.
- Capability in social media and content strategy (paid and owned), including platform-specific planning and influencer strategy, and familiarity with performance marketing, digital media planning, and measurement frameworks is a plus.
- Fluent in both spoken and written English and Japanese (business level or higher preferred) with excellent presentation skills.
- A proactive and thoughtful team player who shares opinions confidently, inquire, challenge and at times disagree with respect and constructive suggestions, welcomes feedback and input, leads and collaborates with strength, clarify, integrity, and compassion - elevating the work and the people around them.