Line Engagement specialist

勤務地 東京都
業界・業種 マーケティング, 営業
契約タイプ Permanent
給料 Negotiable
参照番号 53342

Role Summary

This position is responsible for maximizing customer engagement through LINE, the company’s primary communication channel with customers. The role involves planning and executing content strategies, managing operational tasks, and analyzing performance data to enhance the customer experience and strengthen brand loyalty.

Key Responsibilities

LINE Official Account Management

  • Develop and manage content calendars, including release and posting schedules

  • Assist with budget tracking, including expense processing and delivery volume monitoring

  • Handle content distribution tasks such as material collection, creation, uploading, and asset management

  • Generate regular performance reports and analyze campaign data

  • Create content for secondary use and collaborate with global social media teams

  • Deliver segmented messages and optimize campaigns based on customer profiles

  • Monitor and improve key performance indicators (e.g., open rate, click-through rate, conversion rate)

  • Support online-to-offline (O2O) initiatives through integration with CRM and marketing automation tools

LINE WORKS Management

  • Create personalized one-to-one communication visuals

  • Manage bulletin board content

  • Enhance one-to-one engagement through CRM/MA integration

  • Coordinate content updates with global social media teams

Project Management & Cross-Brand Collaboration

  • Plan and gather information for company-wide initiatives using LINE and LINE WORKS

  • Support the planning and execution of event-driven campaigns

  • Liaise with internal and external stakeholders to ensure smooth project execution

Qualifications & Skills

  • Experience in marketing, CRM, or digital communications, preferably in the retail sector

  • Hands-on experience with LINE Official Account tools (e.g., Mini Apps, LINE WORKS, Messaging API)

  • Proficiency in data analysis tools such as Excel and Google Analytics 4

  • Ability to manage campaigns independently and apply the PDCA cycle effectively

  • Strong communication and coordination skills across teams and partners

  • Experience with marketing automation platforms (e.g., Salesforce)

  • Understanding of UI/UX principles and customer experience design

  • Business-level English proficiency (Japanese language skills are a plus)