Digital and Analytics Specialist

Location Tokyo
Discipline Marketing
Job type Permanent
Reference 39698


European watch company 



  • Plan digital activations/campaigns throughout the year in accordance with the marketing media plan and the local market needs - in alignment with print/PR - as well the annual marketing budget.

  • Develop brief to define the objective/scope/theme/budget of the activation/campaign.

  • Align closely with the local agencies to define the details of the digital content and their executions (microsite, LINE, paid social). Become the local expert in explaining logically the reasoning for the content, from a local market need, local audience behavior. Also to get the approval of Europe Headquarter team.

  • Conduct post-campaign/activation analytics of the digital KPIs (PV / UU / time spent / segmentation) of Audemars Piguet Japan’s owned digital platforms, with the support from the agencies.

  • Continously find ways to improve the key campaigns, for cost efficiency and target modification.

  • Monitor consumer/market data & best practices that could be implemented into Audemars Piguet Japan’s digital activations.

  • Conduct CODE client 1 on 1 interviews (+ female client’s interview) with support from POS teams to better understand the consumer behaviors of our key target audiences.



  • More than 5 years of digital marketing experience

  • Language: Japanese (native level), English (business level)