F&B Digital Marketing Executive
Industry: Hospitality / Food & Beverage
Location: Osaka, Japan
Employment Type: Full-time or Part-time
Compensation: Base salary + performance-based bonus
About the Organization
A newly established luxury lifestyle hotel in Osaka is seeking a Digital Marketing Executive to support the promotion of its restaurants and bar concepts. The property blends hospitality, design, and cultural experiences to create a distinctive guest environment.
The hotel features several unique dining venues and aims to position them as standout culinary destinations in the city.
Role Overview
The Digital Marketing Executive will support the promotion of the hotel’s food and beverage outlets through digital channels. The role focuses on strengthening brand awareness, increasing customer engagement, and driving revenue through creative digital marketing initiatives.
This position requires hands-on involvement in content production, social media management, and the creation of branded marketing materials. You will collaborate closely with teams across Food & Beverage, Marketing, and Operations to enhance the visibility of the hotel’s dining venues.
Key Responsibilities
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Plan and create engaging social media content for restaurant and bar concepts, including posts, stories, and short-form videos
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Manage official social media accounts and interact with followers to build an active online community
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Develop branded marketing materials such as posters, menus, digital banners, and promotional signage
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Monitor industry trends in food & beverage, hospitality, and digital marketing to generate campaign ideas
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Track campaign performance and prepare reports or presentations for internal stakeholders
Qualifications
Required
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Educational background in marketing, business, communications, or a related field preferred
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Experience managing social media platforms such as Instagram for a brand or business
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Ability to create digital content including copywriting, photography/video, and basic editing
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Familiarity with design tools such as Canva, Photoshop, Illustrator, or similar software
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Business-level communication skills in both Japanese and English
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Knowledge of digital marketing trends and social media platforms
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Strong collaboration and communication skills
Benefits & Work Environment
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Performance-based bonus
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Commuting allowance
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Retirement savings plan (defined contribution)
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Employee discounts for hotel dining and accommodation within the group
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Professional development opportunities including online learning resources
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Up to approximately 120 annual holidays
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Additional birthday leave
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Complimentary meals during working shifts
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Employee assistance program (EAP) for wellbeing support
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Opportunities for internal career development and advancement